Wella Professionals launches the Kromatic 2.0 collection through a look and learn seminar in Mumbai

Wella Professionals is back with the Kromatic 2.0 Collection – a diverse New Color Collection that breaks stigmas around hair color, making it your everyday accessory

Mumbai, 28th March, 2023 (GNI): After the success of the Kromatic Color Collection, the World’s leading Color brand Wella Professionals, is back with the launch of Kromatic 2.0 Color collection. The all new edition, continues to encourage  hairstylists to experiment with their creativity, and help consumers flaunt their own unique style everyday! The brand launched this diverse collection through an interactive look and learn seminar in Mumbai on 23rd March, 2023 hosted by Wella Passionistas –.Natasha Naegamvala and  Nikhil Sharma decoding color techniques and styling.

The new Wella Kromatic Collection showcases an all new set of celebrities – Neelam Kothari, Prakruti Mishra, Shivaleeka Oberoi & Rohit Khandelwal, in customized looks created by 4 Wella Passionistas- Natasha Naegamvala,  Elton Steve Vessoaker, Placid Braganza and Nikhil Sharma. This diverse collection by Wella has been designed to inspire and encourage hairstylists to create custom looks suited to their clients and to help people embrace their individuality and find their own unique vibe. The collection also works around breaking the stigmas around hair color, and inspiring people to make hair color an everyday accessory. With 4 unique customised looks the collection has something for all colorers – whether your vibe is Bold, Playful, Gorgeous or Edgy!

The seminar had Wella Passionistas decoding these celeb looks live on stage and interacting the audiences on tips and tricks to create their “own signature” looks

Mr Pravesh Saha, General Manager, South Asia, Wella Company: Our brand, Wella Professionals, focuses on elevating the art of hairdressing in India by bringing in the very latest with respect to international trends. Kromatic 2.0 – our newly launched collection is designed to provide a canvas for hairdressers to express their creativity while addressing common concerns that consumers have regarding hair color. Consumers today value their freedom of expression and individuality. Our 4 celebrity partners – Neelam, Prakruti, Shivaleeka and Rohit, each with their distinct personalities and customized looks bring this to life and show us that if you co-create something with your hairdresser, what happens is absolutely magical. We firmly believe that Hair Colour is for everyone, let us help you find your vibe.

Elton Steve Vessoaker, Hair Specialist, Makeup artist, & Educator shared, I am extremely excited to be part of curating the second edition of the Kromatic Collection. As a hairstylist, I love breaking stereotypes and as a brand that has a global voice, Wella Professionals always allows me to change the tide by using my expertise into making new experiences for my customers. To create a unique look for Prakruti Mishra, I tried to match her spirited personality creating the #Electric Copper look that shows her fun and adventurous take on life and amps up the electrifying flare of her persona. The Kromatic 2.0 collection allows hairstylists to help consumers in their journey of self expression and I believe that a personalised hair color is the ideal way of allowing people to express their individuality, stated in ta press release.ends GNI SG