Crayons Advertising files DRHP with NSE Emerge

• First Major Advertising Agency to Go Public in India
• Aims to invest in new edge technologies to provide end-to-end ad-tech solutions

New Delhi/Mumbai, February 20, 2023 (GNI): Crayons Advertising Limited, India’s leading integrated and innovative advertising agency, today announced the filing of its Draft Red Herring Prospectus (DRHP) with NSE Emerge for its initial public offering. The company plans to offer 64.30 lakh Equity Shares of face value Rs 10/- each through the book-building process. Corporate Capital Ventures is the book-running lead manager to the issue. While Skyline Financial Services Is Registrar of the issue.

Promoted by Kunal Lalani, Crayons Advertising is a three-and-a-half-decade-young, award-winning, and integrated firm that provides a high-end ecosystem comprising an end-to-end ad-tech communication solutions platform for advertising media services. Its services span brand strategy, creative solutions, events & activations, digital media and traditional media planning and buying. The proceeds from the initial public offering will be used in building infrastructure and cutting-edge technology for expansion (Rs. 15.28 crore) and funding working capital requirements (Rs. 14.50 crore).

The Indian advertising market was valued at nearly Rs. 67,000 crore in 2020 by Expert Market Research. The market is expected to grow at a CAGR of 11% during the forecast period of 2022-27 to reach Rs. 1,25,300 crore by 2026. The Indian advertising market will remain the fastest growing in the world over the next two years, as per a new report by Dentsu International. With a growth rate of 16 percent in 2022 and ad spending that will increase by 15.2 percent in 2023 and 15.7 percent in 2024.

Recently, the company announced that it won marquee mandates, including TATA SONS, National Skill Development Corporation, Indian Oil Corporation, TATA Croma and Bank of Baroda. The mandate of the National Skill Development Corporation is to transform the brand notion and strengthen the connection with youth. The agency’s experience in handling government businesses played a vital role in the final selection for taking over its social media mandate. 

Within the TATA Group Companies, Crayons recently bagged the social media mandate for TATA SONS. In the last couple of years, the agency has handled and executed multiple prestigious campaigns for the TATA Group. Crayons also worked on the Tata Mumbai Marathon campaign, which serves as a case study in awareness and engagement. Furthermore, in the past year, Crayons Advertising was appointed by TATA to launch the historic Air India transition campaign ‘Wings of Change’ and handle TATA Croma’s creative mandate, stated in the press release..

About Crayons Advertising: Crayons Advertising Limited is a full-fledged innovative advertising solution with offices in Delhi, Mumbai, Chennai, Kolkata, and Lucknow. The company’s founder Mr. Lalani started the journey of advertising media services in 1986 by pitching advertisement assignments from renowned brands. Today, Crayons has transformed into an end-to-end ad-tech integrated marketing communications agency, offering 360-degree service solutions spanning across strategy, creative, traditional and digital media planning & buying, OOH services and on-ground activations. The team of award-winning reputed professionals in the agency consists of individuals with vast experience in the industry, having launched some of the most iconic campaigns for the largest brands with multinational agencies in the past. Being India’s largest homegrown integrated agency, Crayons has handled some of the largest government projects, been the agency on record for many PSU brands, and helped build some of the largest market-leading private brands in the country. The company has delivered hundreds of stories in the form of advertising campaigns across multiple media in the past 36 years for marquee domestic and international clientele. The agency has won numerous awards across sectors and markets, highlighting its ability to deliver efficient, innovative, and creative mandates encompassing the sentiments of Bharat and India.