Purple Style Labs Limited Announced its Initial Public Offer to open on Monday, August 31, 2026 Price Band has been fixed at ₹ 546 to ₹ 575 per Equity Share

Left to Right: Shantanu Sinha
Managing Director, Investment Banking
Axis Capital Limited along with Purple Style Labs Ltd. (Pernia’s Pop Up Shop) In the Centre Abhishek Agarwal, Promoter, WTD & CEO and
Abhinav Agarwal, Whole-Time Director and Chief Business Officer, Purple Style Labs Limited flanked by Nivesh Pandey, Chief Strategy Officer, Purple Style Labs Limited
and Umesh Pawan Choudhary, Chief Financial Officer, Purple Style Labs Limited; and Harshvardhan Jain SVP IIFL Capital Services at the PC to announce the IPO launch of Purple Style Labs

Abhishek Agarwal, Whole-time director and Chief Executive Officer, Purple Style Labs Limited during the IPO announced in Mumbai – photo by Suumant Gajinkar GNI

Purple Style Labs Limited’s Initial Public Offer to open on Monday,
August 31, 2026

Price Band has been fixed at ₹ 546 to ₹ 575 per Equity Share
The Floor Price is 54.6 times and the Cap Price is 57.5 times of the face value (₹10 per share) of the Equity shares
Bid/Offer will open on Monday, August 31, 2026 and close on Wednesday, September 02, 2026 (“Bid Dates”)
The Anchor Investor Bid/Offer Period shall be on Friday, August 28, 2026
Bids can be made for a minimum of 26 Equity Shares and in multiples of 26 Equity Shares thereafter (“No. of Bids”)
RHP Link: https://www.axiscapital.co.in/contents/Purple%20Style%20Labs%20Limited%20-%20Red%20Herring%20Prospectus-1787586911.pdf

August 26, 2026: Purple Style Labs Limited (The “Company”), shall open the Bid/Offer in relation to its Initial Public Offer of Equity shares on Monday, August 31, 2026.
The Price Band of the Offer has been fixed at ₹ 546 to ₹ 575 per Equity Share. (“Price Band”).
Bids can be made for a minimum of 26 Equity Shares and in multiples of 26 Equity Shares thereafter. (“Minimum Bid Lot”).
The Anchor Investor Bidding Date shall be Friday, August 28, 2026. The Bid/Offer shall open on Monday, August 31, 2026.
The offer comprises of entirely a Fresh Issue of equity shares aggregating up to ₹680 crore with face value of ₹10 each.

The Equity Shares that will be issued through the red herring prospectus dated August 24, 2026 read with corrigendum dated August 25, 2026 (“Red Herring Prospectus” or “RHP”) are proposed to be listed on the Stock Exchanges. For the purposes of the Issue, the Designated Stock Exchange shall be NSE. Axis Capital Limited and IIFL Capital Services Limited (formerly known as IIFL Securities Limited) are the book running lead managers to the issue. The detailed price band advertisement dated August 25, 2026 has been published in all editions of Financial Express, an English national daily newspaper, all editions of Jansatta, a Hindi national daily newspaper and the Mumbai edition of Navshakti, a Marathi daily newspaper on August 26, 2026.

This is an Issue in terms of Rule 19(2)(b) of the SCRR read with Regulation 31 of the SEBI ICDR Regulations. This Issue is being made through the Book Building Process in compliance with Regulation 6(2) of the SEBI ICDR Regulations wherein not less than 75% of the Issue shall be available for allocation on a proportionate basis to Qualified Institutional Buyers (“QIBs” and such portion the “QIB Portion”) provided that our Company in consultation with the BRLMs, may allocate up to 60% of the QIB Portion to Anchor Investors on a discretionary basis in accordance with the SEBI ICDR Regulations (“Anchor Investor Portion”), of which 40% shall be reserved as follows: (i) 33.33% for domestic Mutual Funds; and (ii) 6.67% shall be reserved for Life Insurance Companies and Pension Funds, subject to valid Bids being received from domestic Mutual Funds, Life Insurance Companies and Pension Funds at or above the price at which Equity Shares will be allocated to the Anchor Investors (“Anchor Investor Allocation Price”), in accordance with the SEBI ICDR Regulations.
Any under-subscription in the reserved category specified in clause (ii) above, may be allocated to domestic Mutual Funds. In the event of under-subscription or non-allocation in the Anchor Investor Portion, the balance Equity Shares shall be added to the Net QIB Portion. Further, 5% of the Net QIB Portion shall be available for allocation on a proportionate basis to Mutual Funds only and the remainder of the Net QIB Portion shall be available for allocation on a proportionate basis to all QIBs (other than Anchor Investors) including Mutual Funds, subject to valid Bids being received at or above the Issue Price. However, if the aggregate demand from Mutual Funds is less than 5% of the Net QIB Portion, the balance Equity Shares available for allocation in the Mutual Fund Portion will be added to the remaining QIB Portion for proportionate allocation to QIBs.
Further, not more than 15% of the Issue shall be available for allocation to NIBs of which (a) one third portion shall be reserved for Bidders with application size of more than ₹0.20 million and up to ₹1.00 million; and (b) two-thirds of the portion shall be reserved for Bidders with application size of more than ₹1.00 million, provided that the unsubscribed portion in either of such sub-categories may be allocated to Bidders in other sub-category of the NIBs in accordance with SEBI ICDR Regulations, subject to valid Bids being received above the Issue Price and not more than 10% of the Issue shall be available for allocation to Retail Individual Bidders (“RIB”) in accordance with the SEBI ICDR Regulations, subject to valid Bids being received from them at or above the Issue Price.
All Bidders (except Anchor Investors) are required to mandatorily utilise the Application Supported by Blocked Amount (“ASBA”) process by providing details of their respective ASBA accounts and UPI ID (in case of UPI Bidders (defined herein) using the UPI Mechanism), in which case the corresponding Bid Amounts will be blocked by the SCSBs or under the UPI Mechanism, as applicable to participate in the Issue. Anchor Investors are not permitted to participate in the Anchor Investor Portion of the Issue through the ASBA process.

The RHP is available on the website of SEBI at www.sebi.gov.in, as well as on the websites
of the Stock Exchanges i.e. BSE and NSE at www.bseindia.com and www.nseindia.com, respectively, on the website of the Company at www.purplestylelabs.com and on the websites of the Book Running Lead Managers (“BRLMs”), i.e. Axis Capital Limited and IIFL Capital Services Limited (formerly known as IIFL Securities Limited) at www.axiscapital.co.in and www.iiflcapital.com, respectively.eom GNI