Pepperfry third year ‘Home Report Card 2025’ launch

Pepperfry third year ‘Home Report Card 2025’ launch

India’s Only Trends and Trivia Guide for Home & Décor

Mumbai, 19 January 2026 : Pepperfry, India’s leading omnichannel furniture and home goods marketplace, has marked the third year of its much loved Home Report Card launch with the release of the 2025 edition; a report that captures how Indian households shopped for their homes in 2025. Based on real purchase behaviour across 700+ cities, the report highlights a clear shift – homes are no longer upgraded in one go, but improved steadily, room by room through the year. Home categories recorded nearly 2X higher transaction intensity than furniture, with storage, kitchen utilities, organisers, and lighting leading the demand. In cities such as Bengaluru, Pune, and Jaipur, Home Goods accounted for more than half of all home-related purchases.

Living rooms emerged as the most socially expressive space in Indian homes. Living room furniture delivered significantly higher engagement across categories, reflecting a shift towards planned upgrades driven by lifestyle aspirations rather than immediate need. Purchase cycles significantly going down with customers changing sofas once in 4 years. In Bedroom, Queen-size beds and mattresses continued to dominate demand nationwide.

Ashish Shah, Co-Founder and Chief Executive Officer, Pepperfry said,“Excited to release this third edition of Pepperfry’s Home Report Card 2025. As always, the report isn’t about forecasting trends, it reflects behaviour across millions of households based on the purchases done on Pepperfry; showing how homes are becoming more personal, practical, and thoughtfully built over time, the report is filled with tons of trivia around regional likes and preferences as usual. With advent of many D2C Brands launching this year on Pepperfry, we see customers getting more discerning and buying products that are unique and design-led. This year Pepperfry will continue to pursue its strong ambition of becoming the defacto ‘Fashion for Home’ destination for consumers and brands alike.”

Shubbam Sharma, Chief Growth Officer, Pepperfry added,“What Indians buy for their homes today is deeply influenced by where they live, how they work, and how their lifestyles are changing. The Pepperfry Home Report Card 2025 brings these insights to life, combining data, trends, and trivia to paint a comprehensive picture of home buying across India. The report also inspires us to make the most relevant supply available based on new trends for our customers this year.”

Kulbhushan Atkar, Head of Marketing and Furniture Category, Pepperfry said,“What Pepperfry’s Home Report Card 2025 clearly highlights is a shift from episodic home buying to continuous home-building. Consumers are no longer waiting for festivals or a new home to act, they’re upgrading in smaller, more assured decisions through the year. For brands and marketers, this changes the approach. Success will hinge on remaining relevant across life stages, seasons, and moments—by offering the right solutions when homes are ready for change, not when the calendar dictates it.”

Lighting emerged as the year’s biggest design shift, with hanging lights and wall lamps outperforming soft décor across metros. Tier-2 India contributed over 40% of Home demand, with cities such as Goa, Nagpur, Kochi, and Bhopal investing strongly in ambience and functionality.

Work-from-home proved to be functional, with office chairs emerging as the fastest-moving furniture category of the year, driven equally by metros and Tier-2 cities. Across metro markets, Mandirs emerged as one of the leading home categories, highlighting how devotional spaces continue to be integrated into modern urban homes. The Home Report Card 2025 underscores how Indian homes are no longer chasing perfection but investing in living better – one thoughtful decision at a time.eom GNI