Security Solutions business of Godrej Enterprises accelerates with 20% growth, powered by robust channel partner network & smart innovations

Security Solutions business of Godrej Enterprises accelerates with 20% growth, powered by robust channel partner network & smart innovations
Emerging tier 2  cities now contribute ~ 30% of revenue, redefining the future of secure living

Mumbai, 06 September 2025 (GNI) : As India’s security landscape evolves, the Security Solutions business of Godrej Enterprises Group is accelerating with strong double-digit growth, led by rising demand from Tier 2 and Tier 3 cities. The ongoing festive season has further fueled this momentum, with heightened consumer spending and increased demand for home safety solutions across digital and offline channels. These emerging markets now contribute approximately 30% of the business’s total revenue, reflecting a decisive shift in consumer demand beyond metros. Currently growing at 20% year-on-year, the business is leveraging its deep retail and service network of over 4,500 touchpoints, a robust digital presence, and a portfolio of certified safes, lockers, and connected surveillance solutions to meet the aspirations of rapidly modernising Indian homes.

This growth is underpinned by macroeconomic tailwinds such as rising urbanisation, a 14.5% increase in household financial assets in 2024, and a 30% surge in online festive sales, with e-commerce shipments expected to cross ₹1.2 lakh crore. As new homeowners seek lockers that complement modern interiors, jewellers prioritise BIS-certified safes, and institutions adopt modular strong room solutions, Godrej Security Solutions is expanding its offerings to deliver smart, compliant, and design-forward products that align with evolving lifestyles. Compliance remains a cornerstone of the brand’s philosophy, with BIS and ISI certifications embedded across its portfolio to ensure regulatory alignment and customer trust.

According to Mr. Pushkar Gokhale, Business Head – Security Solutions, Godrej Enterprises Group, “Emerging tier 2 cities are not just catching up, they’re leading the way. From new homeowners to jewellers and institutions, customers in these markets are demanding solutions that are secure, compliant, and aligned with modern lifestyles. Our growth is powered by innovation but rooted in trust, reach, and relevance. We’re proud to be enabling safer living across India, with solutions that reflect our legacy and our future. In 2025, our key focus has been on Tier 2 cities like Indore, Guwahati, Kochi and more  where we have played an instrumental role in driving awareness around home and institutional security through press meets and influencer activations.

The business is expanding its portfolio with smart, contemporary and compliant offerings that combine robust functionality with premium design. Compliance remains a core pillar, with BIS and ISI certifications ensuring regulatory alignment and customer trust.

With strong traction across geographies and a clear roadmap for innovation and expansion, the Security Solutions business is poised to shape the next era of secure living in India—true to its legacy and commitment to the aspirations of a rising Bharat.ends GNI