National, 02nd May 2023 (GNI): MAGGI has been an integral part of the lives of millions of Indians for the past four decades, and this love is reflected across the length and breadth of the country – from metros to rural areas. In its latest campaign, MAGGI celebrates the consumers who make MAGGI noodles an iconic brand. In a unique first, MAGGI has cast real consumers from Maharashtra, Madhya Pradesh, Chhattisgarh, and West Bengal in its campaign titled “Khao to MAGGI Noodles Khao”.
The campaign features real people from regions across Maharashtra, Madhya Pradesh, Chhattisgarh, and West Bengal, such as Vidarbha, Jabalpur and Nadia sharing stories of the trust, quality, and delight that MAGGI Noodles has brought to their lives for decades now.
Talking about the campaign, Rajat Jain, Head – Foods Business, Nestlé India, said, “MAGGI is a brand truly loved by everyone across the country. Our consumers remain our true champions, and their love and trust have played a big role in the brand story. It is our privilege to give a voice to that love in this campaign which is truly a category-first initiative. Who better than them to be the face of our campaign which speaks to the years of quality, trust, and unmatched happiness that MAGGI Noodles is known for,” stated in a press release.
The campaign will be rolled out across print, out-of-home and social media and is set to feature some interesting brand stories from real consumers.
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