Mumbai, March 22nd, 2021 (GNI): Marie Claire, a women-centric fashion footwear brand under the Bata India umbrella, collaborated with the stellar designer duo Gauri & Nainika, to launch their exquisite collection at the joint phygital seasonless FDCI x Lakmé Fashion Week, March 16 – 21. After a successful association in last year’s edition, this was Bata India’s second partnership with Lakmé Fashion Week. The association will aid Bata India in further strengthening its image as a fashion-forward, millennial-centric brand.
The special collaboration between both the brands is an amalgamation of distinctly feminine design philosophies, which is about escaping the monotony of life and stepping into a world of dreams and whimsy. Sometimes just an outfit change can change your perspective and lift your spirits, and that’s precisely the sentiment that inspired the latest collections by both the brands. Both the brands are all set to wow the fashion-forward audience at FDCI x Lakmé Fashion Week.
Commenting on the collaboration, Matteo Lambert, Chief Collection Officer, Bata India Limited said: “We are delighted to collaborate with the talented duo of Gauri and Nainika. We have created something unique and transcendental and what better platform than the prestigious FDCI x Lakmé Fashion Week to showcase it. Marie Claire brand was born in Paris and our collections are inspired by the Parisian runways, having statement designs featuring metallic blocks, kitten heels and intricately bejewelled sandals, all curated to delight fashion connoisseurs. We look forward to the collection striking a chord with our fashion-forward audience.”
Commenting on the collaboration Gauri & Nainika said: “Commenting on the collaboration, Gauri & Nainika said, “We loved working with the Marie Claire team for the show. Our collaboration has been an integral part of the design process, as both the brands follow a distinctly feminine design philosophy with the inspiration being very Parisienne. You’ll find an abundance of floral prints in the collection- exploding flora on hues of the earth and sky, cerulean blue, grey, green amongst others in our collection. The Marie Claire shoe collection is statement making and glamorous, yet subtle and timeless, just like the dresses you will find in our line”, stated in the press release.
About BATA has held a unique place in the hearts of Indians for more than 85 years. Probably the only footwear brand that offers footwear and accessories for the entire family, Bata has redefined the modern footwear industry in India. It has established a leadership position in the industry and is the most-trusted name in branded footwear. It sets more than 47 million pairs of footwear every year and serves 120,000-plus customers almost every day.
Bata India is the largest footwear retailer in India, offering footwear, accessories and bags across brands such as Bata, Hush Puppies, Naturalizer, Power, Marie Claire, Weinbrenner, North Star, Scholl, Bat a Comfit and Bubblegummers, to name a few. It retails in more than 1600 Bata owned and franchise stores, on bata.in and in thousands of multi-brand footwear dealer stores pan-India. To make its products accessible to millions of Indians, Bata has evolved its channels and has recently launched new channels like Bata Chat Shop, Bata Home Delivery and Bata Store-on-Wheels for neighborhood communities. For more information on Bata India, please visit www.bata.in
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