New York, 28thJanuary, 2021: New York based Humanscale, the leading designer and manufacturer of high-performance ergonomic products that improve the health and comfort of work-life, has announced major expansion in India with a mission to build an ergonomic India. Humanscale,in partnership with its India Distribution partner, the Bengaluru based S Cube Ergonomics Pvt. Ltd. (S Cube), would be setting up 10 exclusive showrooms across India in the next 3 years.
Humanscale has been selling its products in India thro S Cube since 2014. S Cube is founded by Sathish Nandagopal who has over 26 years of diverse sales experience in the industry.
Each of these 10 exclusive showrooms would be a state-of-the-art ‘Ergonomic Experience Centre’ that promises to be a complete one-stop shopping destination for world class ergonomic products for the office and work-from-home setup. These centres would not only target the B2B segment (Architects, Designers, Building Project Managers, Facilities Managers, IT Managers, Corporate Heads etc), but also the Retail and MSME segment (WFH professionals, students, small and medium enterprises etc).
As a first step ,Humanscale has announced the launch of its first & exclusive showroom in Bengaluru. This 2400 sq.ft ‘Ergonomic Experience Centre’ in Bengaluru includes a product display area to feature Humanscale’s award-winning products that include ergonomic chairs, sit/stand desks, new monitor arm line and the ergonomic tools line.
Humanscale has planned to set up similar Ergonomic Experience Centres in other cities across India over a period of 3 years. These cities include Pune, Hyderabad, Mumbai, Chennai,Delhi and Ahmedabad.The company would also look at partnering with local distributors in Tier2 and Tier3 locations.
“We are extremely pleased to announce the launch of our first Ergonomic Experience Centre in Bengaluru. Humanscale has been until now been primarily focusing on the high-end corporate segment” saidAlastair Stubbs, Country Manager India, Humanscale.”Going ahead, we will also target the Retail and SME segments, where we see a huge opportunity, in addition to the corporate segment to fuel our next phase of expansion in India,” stated in the press release.
“As a part of expansion plans in India, Humanscale would also be aggressively promoting its recently launched new initiative ‘eRental’ thro’ S Cube,wherein individuals, start-ups and large companies (having most of their employees working from home) can rent at highly affordable prices,the Humanscale range of Work From Home(WFH)ergonomic products.” added Alastair Stubbs.
Established in 1983 by CEO Robert King, Humanscale emphasises on high-performance tools that support a healthy and a more active way of working. Humanscale is today the global ergonomics leader with a reputation for designing intuitive products which improve the comfort and health of office workers. Ends
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