Corcal Bone and Beauty to applaud real women in association with Payal Singhal at Lakmé Fashion Week Summer/Resort 2020

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Mumbai, 7th February 2020: Corcal Bone & Beauty calcium supplement from Lupin Life returns to Lakmé Fashion Week at the Summer/Resort 2020 edition.

Collaborating with renowned designer Payal Singhal for its #Beautifullystrong initiative Corcal Bone & Beauty aims to highlight and create awareness about the link between inner health and outer beauty in women. This year at LFW, Corcal Bone & Beauty celebrates all beautifully strong women with its #beautifullystrongatlfw contest. Every woman has that one beautifully strong woman-role model in their lives who inspires them. By sharing stories of such women in their contest entries, 5 lucky Indian women get a chance to walk the ramp for renowned designer Payal Singhal’s Spring Summer 2020 Collection at Lakmé Fashion Week.

Saluting women and their spirit, Corcal Bone & Beauty and Payal Singhal will have women walking the ramp including influencers, models, celebrities and even real women chosen through a digital contest. Winners of the contest were selected basis the best entries that reflected their story of strength and a woman who is their source of inspiration. These chosen ladies will wear Payal Singhal’s new collection ‘Parvaneh’ (Persian for ‘Butterfly’) and walk the runway.

 Alongside these powerful women, some influential women known to be strong inside will also be walking the ramp.

Stepping into a new era after celebrating 20 years of her eponymous label, Payal Singhal’s new collection is a conversation on journeying to come into one’s own, an ode to the strength of a caterpillar who has metamorphosed into a beautiful butterfly. Applauding the free-spirited wanderer as she sets off on her quest through life to be #BeautifullyStrong, it marks the evolution of the quintessential PS girl – while she continues to be a world citizen with nuanced tastes, she now balances her flights of fancy with the need to ground herself firmly into reality.

Mr. Anil V Kaushal, Head, Lupin Life Consumer Healthcare said, “Last year Corcal Bone & Beauty was associated with world famous wrestling champion Geeta Phogat and in 2020 we are proud to be associated with another sports star,  continuing  the association of strong women who are epitome of inner strength and are beautiful from within. Corcal Bone & Beauty, the health and beauty partner for women, bows to these stories of inner strength. Giving priority to being healthy inside is the key to be truly beautiful outside, women from all walks of life like Gargi Shirurkar and Udita Tanvar, were given chance of a lifetime to walk the ramp along with other influencers for Corcal Bone & Beauty, each of them were chosen through online auditions. We feel inspired in their company and thank them for making ‘beautifully strong’ trendy and fashionable.”

Payal’s collection expresses modernism through the language of traditional Indian art, with a focus on the translation of ethnic crafts into contemporary ensembles.

Speaking on the collaboration, designer Payal Singhal mentioned, “The quote – ‘Just when the caterpillar thought the world was over, she became a butterfly’ often came to mind when designing this collection. After having completed 20 years in 2019, this really is a new dawn for the PS Girl. She is stepping into this new decade having assumed a more mature avatar, while still retaining her unique spark. And this collection is an ode to that. It’s about celebrating beauty at its every stage. And we are happy to have like-minded partners in Corcal Bone & Beauty—their core belief that to be beautiful outside, one has to be healthy within, is one I absolutely resonate with.”

Corcal Bone & Beauty stands out as natural calcium health supplement specially for women. Corcal Bone & Beauty contains natural Coral Calcium with goodness of over 70 trace minerals. It’s a true health and beauty partner for all adult women, Corcal Bone & Beauty helps strengthen bones as well as maintain healthy hair, skin, nails and teeth.ends