Khadi and Village Industries Commission to Celebrate 150 Years of Mahatma Gandhi at Lakmé Fashion Week Winter/Festive 2019

~ Designers Khanijo, Anuj Bhutani, Pallavi Dhyani to showcase their collections on Sustainable Fashion Day~

MUMBAI, 14th August 2019 (GNI): A symbol of Indian textile heritage, Khadi has been brought to the centre stage over the years for its uniqueness of being hand spun, handwoven and a truly sustainable fabric. To commemorate Mahatma Gandhi’s 150th birth Anniversary and celebrate India’s Fabric of Freedom, The Khadi and Village Industries Commission is set to collaborate with 3 young designers Gaurav Khanijo, Anuj Bhutani, Pallavi Dhyani to showcase a special collection of hand-spun and hand-woven cotton and silk Khadi fabrics on Day 2 of Lakmé Fashion Week Winter/Festive 2019.

As a part of this collaboration, all 3 designers will also get the opportunity to engage with artisans through KVIC and create an accessible capsule collection that will be available in select KVIC stores across the country.

Designer Anuj Bhutani will showcase a collection for men and women that delivers ‘comfort luxury’ with a focus on fabric exploration, textiles and sustainability. Designer Gaurav Khanijo of label ‘Khanijo’ will present a range that indulges in an intricate SWOT analysis of the fabric of our future. And designer Pallavi Dhyani of the label ‘Three’ will be seen showcasing silhouettes which are modern, minimal and have utility. This range also will mark the labels first ever menswear range.

Vinai Kumar Saxena, Chairman KVIC reiterated that “Khadi is The Fabric of the Future. Due to its unique eco-friendly nature and perfect and vivid   fabric qualities, Khadi has become a stylish narrative that is now popularly embraced by designers. A versatile fashion fabric, Khadi has been used as a tool to navigate India through its hard-won independence. Even today, past 72 years, the fabric continues to inspire and amaze creative minds across all International borders. Known as the “Fabric of India”, Khadi has proven to be a culture in itself, one that truly emits the pride of our country’s achievements.   

Innovations in Khadi are now drawing huge national and international appeal. Young and famous fashion designers are innovating in   Khadi   and   giving Khadi a new twist. Expanding the colour palette, westernizing the cuts, and creating new trends in itself, the Khadi fabric has transcended itself as a sustainable fabric of the Future.”

Commenting on thecollaboration, Jaspreet Chandok, Vice President and Head of Fashion – IMG Reliance said, “It is an honor to once again partner with The Khadi and Village Industries Commission as we come together to celebrate 150 years of the birth anniversary of Mahatma Gandhi. We are proud to present KVIC who in collaboration with designers Khanijo, Anuj Bhutani and Pallavi Dhyani who will showcase their unique interpretation that is poised to take the sustainable lifestyle conversation to a larger audience.”

KVIC is India’s largest platform for Khadi, Village Industries and hand-crafted products and was formed under the Government of India in April 1957. It is an apex organization under Ministry of Ministry of Micro, Small and Medium Enterprises (MSME), a statutory body established to plan, promote, facilitate, organize and assist in the establishment and development of Khadi and Village Industries in rural areas, in coordination with other agencies engaged in rural development wherever necessary.ends