BharatPe launches ‘Covid Vaccination Cashback’: Rolls out initiative to encourage Covid-19 vaccination for merchants

●        Merchants to get Rs. 300 into their bank account for getting fully vaccinated

●        Merchants can figure out Covid-19 Vaccine Slots and Venues within BharatPe App

India, May 12, 2021 (GNI): BharatPe, one of India’s leading fintech company for merchants, today announced the rollout of its unique campaign to further strengthen the Indian government’s vaccination drive against COVID19. Launched under ‘BharatPe Cares’, a corporate social responsibility initiative by BharatPe, this first-of-its-kind of programme aims to create awareness about Covid-19 vaccination amongst the company’s 6 million+ merchant partners and also encourage them to get vaccinated without delay. In India’s first vaccination Cashback program, BharatPe merchants will get a Rs. 300 instant cash back in their bank account by scanning their vaccination certificate via the BharatPe app.

The company also announced the launch of a Covid-19 Vaccine Tracker on its app to facilitate relevant information on Covid-19 vaccination. By using this Vaccine Tracker, the merchants can view details of the nearby Covid-19 Vaccination Centers, based on their location. Also, they can choose to get notified when a slot is available in their chosen area.

Sharing details about the campaign,  Ashneer Grover, Co-Founder & CEO, BharatPe said “The shopkeepers in India have played a significant part during Covid by ensuring availability of essentials. It’s time now for them to start working towards unlocking. BharatPe is incentivizing all shopkeepers to get vaccinated at the earliest so that they stay safe as business picks up and footfalls at shops increase. It’s time to get back to business.”

BharatPe is committed to make financial inclusion a reality for small merchants and kirana store owners in the country. The vision of the company is become a Digital Bank and empower the 50 million-strong SME community in the country by launching a range of financial products, specially designed to address their needs and empower their businesses, stated in the press release.

About BharatPe was co-founded by Ashneer Grover and Shashvat Nakrani in 2018 with the vision to make financial inclusion a reality for Indian merchants. In 2018, BharatPe launched India’s first UPI interoperable QR code, first zero MDR payment acceptance service, and first UPI payment backed merchant cash advance service. In 2020, post-Covid, BharatPe also launched India’s only zero MDR card acceptance terminals – BharatSwipe. Currently serving over 60 lakh merchants across 100 cities, the company is a leader in UPI offline transactions, processing 10 crores+ UPI transactions per month (annualized Transaction Processed Value of US$ 10+ Bn). The company has already facilitated disbursement of loans totaling to over Rs. 1,600 crores to its merchants since launch. BharatPe’s POS business processes payments of over Rs. 1,200 crores/ month. BharatPe has raised close to US$ 300 million in equity and debt, till date. The company’s list of marquee investors includes Coatue Management, Ribbit Capital, Insight Partners, Steadview Capital, Beenext, Amplo and Sequoia Capital.