Pioneering intelligent, autonomous eCommerce enablement for D2C brands and MSMEs across India
Mumbai, India 16th May 2025 (GNI) : Shiprocket, India’s leading eCommerce enablement platform, has launched the country’s first Model Context Protocol (MCP) Server for eCommerce Shipping. This breakthrough innovation allows AI agents to directly handle key operations—from checking shipping rates to tracking orders—using a single line of instruction.
This marks a significant milestone in the evolution of agentic eCommerce, giving businesses the ability to automate and execute actions across the eCommerce stack using natural language commands or AI assistants, eliminating the need for traditional dashboards or APIs. With a single, natural-language prompt, businesses can now create, track, or manage shipments, no dashboards, no APIs, just intent. Shiprocket’s newly launched MCP makes this possible by enabling AI assistants, whether internal tools or automation bots, to directly interact with Shiprocket’s platform. From real-time tracking to scheduling a pickup, commerce operations can now be triggered through voice or text commands.
Designed for the next generation of eCommerce operations, the MCP Server delivers:
● Faster execution – Instantly perform logistics actions, reducing manual effort and delays
● Seamless integration – Connect effortlessly with AI tools or enterprise systems
● Hands-free operations – No dashboards or human intervention needed
● Enterprise-grade security – Built on Shiprocket’s trusted, scalable infrastructure
Once integrated, AI agents can estimate delivery timelines, check courier rates, track orders, create or cancel shipments, assign couriers based on smart rules, list pickup addresses, or schedule pickups—all with a single line of instruction. Imagine asking:
● “What are the courier options and delivery times from Delhi to Bangalore for a 0.5 KG COD package?”
● “Create a new prepaid order for Order ID 456789 and schedule a pickup from our warehouse.”
● “Track the latest status of Order ID 12345 and notify the customer if delayed.”
The MCP Server integrates effortlessly with modern AI ecosystems, enabling businesses to embed intelligent commerce actions within the tools they already use:
● Claude and Cursor: Developers can connect the MCP Server to AI assistants like Claude and Cursor, enabling natural language interactions or voice commands for tasks such as order tracking, shipping rate calculations, and courier selection.
● Zapier: Through Zapier’s MCP integration, businesses can link Shiprocket’s logistics capabilities with over 7,000 applications, facilitating automated workflows without the need for complex coding.
Commenting on the launch, Saahil Goel, MD & CEO of Shiprocket, said: “At Shiprocket, we’re building not just for scale, but for the future. Our MCP Server launch marks a transformative shift from manual workflows to autonomous operations powered by AI. This is how we enable millions of businesses to work smarter, respond faster, and scale effortlessly. This is more than just an integration, it’s a new interface for eCommerce. We’re enabling a world where AI doesn’t just support business decisions, it executes them.”
With MCP Server, Shiprocket is not just launching a new integration—it’s introducing a new way to interact with commerce infrastructure. By eliminating friction between decision and execution, businesses can operate smarter, move faster, and scale effortlessly.
About Shiprocket:: Shiprocket is India’s largest eCommerce enablement platform on a mission to empower the businesses of Bharat to scale their ventures by unleashing the true power of eCommerce. The platform helps the sellers at every step of their eCommerce journey, creating an operating system for direct commerce. Their stack of tech integrations enables shipping, fulfilment, customer communication and marketing tools as well as providers for SMEs, D2C retailers, and social commerce retailers in India. Website:ends GNI
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