IIFL Home Finance Launches Third ‘Bharosa Bhau’ Film, Reinforcing Trust in Home and Business Finance

IIFL Home Finance Launches Third ‘Bharosa Bhau’ Film, Reinforcing Trust in Home and Business Finance

“Trust” being center stage with third film under #SaathHongeKaamyaab

New Delhi, India – 16th July 2024 (GNI): IIFL Home Finance Ltd., India’s leading digital-first home finance company, unveils third film featuring acclaimed actor Pawan Malhotra as the iconic ‘Bharosa Bhau’.  Centered on the theme #Saath Honge Kaamyaab (Together We Will Succeed), the film showcases Bharosa Bhau’s pivotal role in a business inauguration, highlighting the importance of trust in both personal and professional relationships.

Building on the success of its previous campaigns, the latest installment deepens the narrative of trust and reliability in the home financing sector. This narrative seamlessly connects to IIFL Home Finance’s commitment to being a trusted partner in realizing homeownership and business dreams.

In a compelling narrative twist, Bharosa Bhau is summoned during the inauguration of a new business, where one partner seeks the final stamp of trust despite years of friendship and collaboration. Bharosa Bhau’s endorsement serves as a poignant reminder of the trust placed in IIFL Home Finance Ltd., reinforcing its commitment to transforming dreams of homeownership and business success into reality.

Commenting on the launch Ms. Madhvi Gupta, Head – Marketing, ESG and CSR, IIFL Home Finance Ltd said, “In our third film, we have not only strengthened the foundation of our trust but also reinforced the connection we have built with our customers over the years. Through the #SaathHongeKaamyaab campaign, we reaffirm our commitment of not being just a companion but a trusted partner in our customers’ financial journeys. Whether it’s the dream of owning a home or the vision to build a thriving business, we understand that trust is paramount to success. With IIFL Home Finance by your side, rest assured that your aspirations will have a steadfast advocate.”

Curated in collaboration with creative agency Schbang, the film employs a unique approach to address the topic of trust in financial services. Mr. Manish Kinger, Executive Creative Director, Schbang said, “In a category that continues to be taken seriously, the third chapter of #SaathHongeKamyaab brings a light-hearted approach to the consumer problem of placing trust in the organized sector. A stroke of humor along with the strong foundation of Bharosa Bhau’s dependency helped cement our intent of not just being a financial institution in this otherwise tough journey, but being tried and trusted as your friend.”

About IIFL Home Finance Ltd.: IIFL Home Finance Limited, the largest affordable housing finance company which is a subsidiary of IIFL Finance Limited, with 79.59% shar hueholding, while Abu Dhabi Investment Authority acquired 20.41% stake in the company in 2022. IIFL Home Finance Ltd. Has established a proven track record of empowering first time home buyers while emphasizing affordable housing for EWS and LIG category. Over the past five year the Company’s Asset Under Management (AUM) have grown at 14% CAGR reaching Rs. 35,499 Cr. As of 31st March 2024.

Through affordable home loans, IIFL HFL makes people’s aspirations of owning a home a reality, while emphasizing on supporting green buildings and projects that help society achieve inclusive sustainable development. The objective is to fulfil economic upliftment for EWS/LIG segments of the country. The company has adopted an asset light model by getting into co-lending arrangements that further helps to penetrate and expand in deeper markets of India. To facilitate a seamless customer experience, the entire life cycle of housing loans is technology driven i.e., from origination to closure. The state-of-the-art IT infrastructure helps in reducing costs, real-time analysis of customer data, improving control and underwriting functions, while increasing customer reach and distribution capability.ends GNI