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Power Finance Corporation has won the Dada Saheb Phalke Award 2024


Mumbai, May 6th, 2024 (GNI) : Paramin Advertising & Marketing Associates is proud to announce that its Documentary Film “ Waste to Energy “ created for its client Power Finance Corporation has won the Dada Saheb Phalke Award 2024. The Dadasaheb Phalke Award is India’s highest award in the field of cinema. This is Paramin’s second Dada Saheb Phalke Award and the Management and team are truly honoured with this recognition of their craft and creativity.
‘Waste to Energy’ is crucial to a sustainable future as we are standing at the precipice of a global crisis. The impacts of climate change and how we respond through decarbonization in these next few years will quite literally determine the future in which we find ourselves.
Our ‘Waste to Energy’ film highlights the innovative solutions being implemented by our government and also offers a beacon of hope amidst the uncertainty. By highlighting the positive impact of waste-to-energy initiatives on reducing carbon footprints and promoting sustainable practices, the film infuses optimism. We are reassured that our leaders are taking concrete actions to address the climate crisis and India will achieve its goal of ‘Net Zero Emission’ by 2070 .
Paramin Advertising and Marketing Associates is a 41 year old INS Accredited Advertising Agency headquartered in Mumbai with branch offices across India. Paramin is also empanelled with Bureau of Outreach and Communication (DAVP) in the Multi-Media Category and is an ISO 9001 Certified company.
Over the decades Paramin has earned the reputation of a very strong agency in government, PSU, political, public relations, event management and social sector communication. It has evolved as a 360 degree agency with multi specialities in both traditional and digital communications.
Paramin is committed to raise the bar of excellence and create strong brands and communication for its clients. The awards and accolades won over the years are testimony of our consistency and encourage us to surpass expectations with best ROI for our clients.ends GNI

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