ICONiQ WHITE WHISKY FROM ALLIED BLENDERS REACHES TWO MILLION CASES SOLD IN FIRST YEAR OF LAUNCH.

Allied Blenders and Distillers (ABD) meets success with its new brand and plans further to expand to super- premium segments.

Mumbai, 2nd April 2024 (GNI): Allied Blenders and Distillers (ABD) confirmed that its new ICONiQ White Whisky has reached a sales figure of 2 million cases of 9 Litres each in March 2024, despite current availability in 70% of the operational segment. Further market launches commence now, from April 2024.

ICONiQ White Whisky is a blend of imported Scotch malts aged in bourbon oak casks, blended with select matured malts and Indian grain spirits.

It underscores ABD’s understanding of consumer preferences and its capacity to deliver efficiently and effectively. The company has further plans to expand to super-premium segments.

Commenting on the occasion, Alok Gupta, Managing Director at ABD India said, “Delighted to see our strategic focus on premiumization translate to success with ICONiQ White Whisky against a strong lineup of entrenched multinational brands. It strengthens our resolve to transition to super-premium segments.”

Bikram Basu, Chief Strategy & Marketing Officer, ABD said, “We are happy with the milestone of reaching 2 million cases in our first year. As we celebrate this success, we set our sights higher.”

ICONiQ White is available in pack size of i.e., 750 ml, 375 ml,180 ml, 90ml.

About ABD: Allied Blenders and Distillers Limited (ABDL) is the largest Indian-owned Indian-made (“IMFL”) company and the 3rd largest IMFL company in India, in terms of annual sales volume between Fiscal 2014 and Fiscal 2022. Its flagship brand, Officer’s Choice Whisky has been among the top selling whisky brands globally in terms of annual sales volumes between 2016 and 2019. The Sterling Reserve brand and ICONiQ White Whisky, its premium, semi-premium and deluxe offerings respectively, are Millionaire Brands’ or brands that have sold over a million 9-litre cases in one year. The company has a portfolio that has presence in spirit categories of whisky, brandy, rum and vodka and as of August 31, 2023, we have exported our products to 14 international markets. As of August 31, 2023, its network includes 9 owned bottling units, 1 owned distillery and 23 non-owned manufacturing units.

Disclaimer: Allied Blenders and Distillers Limited is proposing, subject to receipt of requisite approvals, market conditions and other considerations, an initial public offering of its equity shares and has filed a draft red herring prospectus dated January 15, 2024 (“DRHP”) with the Securities and Exchange Board of India (“SEBI”). The DRHP is available on the website of SEBI at www.sebi.gov.in, the Company website at www.abdindia.com and the websites of the Book Running Lead Managers – ICICI Securities Limited, ITI Capital Limited and Nuvama Wealth Management Limited (formerly known as Edelweiss Securities Limited) at www.icicisecurities.com, www.iticapital.in and www.nuvama.com, respectively and the websites of BSE Limited and National Stock Exchange of India Limited at www.bseindia.com and www.nseindia.com, respectively.

Investors should note that investment in equity shares involves a high degree of risk and for details refer to the Red Herring Prospectus, including the section titled “Risk Factors” of the

 Red Herring Prospectus, when available. Potential investors should not rely on the DRHP for any investment decision.ends GNI