Mumbai, 14th April 2022 (GNI): Signpost India Pvt. Ltd. has been awarded the exclusive mandate of experiential and advertising rights for the Mumbai Metro Rail Network stations for a tenure of 15 years by Maha Mumbai Metro Operation Corporation Limited, Mumbai (A part of MMRDA).
The project comprises five interchanges in the Metro Lines 7 & 2A and caters to the traffic to major corporate headquarters of Businesses & IT parks with entertainment and shopping hubs, Malls, Bollywood Film City and production houses encircled by green zones like Sanjay Gandhi National Park, Aarey. Metro Lines 7 & 2A connects the Western suburbs of the linear city through the upcoming 30 modern metro stations and cater to Andheri, Jogeshwari, Goregaon, Malad, Kandivali, Borivali, Dahisar, etc.
Seven major national and international advertising enterprises pitched for the project and the AdTech enterprise Signpost India was awarded the rights because of its cutting-edge technology and domain expertise. Signpost will
ensure the growth of non-fare revenue, a key element for sustainability of public transport, based on a fixed revenue along with revenue share model.
Dipankar Chatterjee, Co-founder & Director, Signpost India Pvt Ltd. said, “It’s a delight to partner with MMMOCL (MMRDA) in the transit space with such a huge opportunity to showcase our analytic based solutions for the brands to reach the commuters and ensure high mass ROI. Signpost India will bring in global media formats and design ideal for such large-scale projects. The experiential engagement will be a key factor in connecting with commuters for making every day inspirational and transform ordinary journeys to extraordinary experiences.
Recognized as an urban growth centre, Mumbai is a vibrant city that drives advertising innovations and many Out-of-Home advertising activations, and Signpost India will continue to deliver industry leading experiential advertising solutions that offer unrivalled coverage and high viewability for brands.
About Signpost India Pvt Ltd is an independent ISO-certified Digital Out of Home Enterprise (DOOH). It has vast experience in implementing large scale public-oriented projects, including street furniture, transit, public bicycle sharing and internet traffic monitoring system with over 32 Government authorities across the country. It serves more than 100 corporates, PSUs, Tourism and MSME brands through its network of 10 offices. It has earned recognition in national and international forums with 57 gold, 43 silver and 28 bronze awards like ABBYS, EMVIES, KYOORIUS, Dragon of Asia, etc.
Signpost India’s subsidiary, EFlag Analytics Pvt Ltd, has developed a computer vision-based Artificial Intelligence-Machine Learning (AI-ML) platform to measure every traffic exposure through image analysis. It has also been validated by the IISC Sustainable Transportation Lab of the Indian Institute of Science, Bengaluru.
Signpost India has a strategic investment in MojoBoxx, a smartphone-based wireless in-flight solution that enables the delivery of in-flight services from multimedia content to engagement services. MojoBoxx comes empowered with Artificial Intelligence-Machine Learning algorithms and is the future of travel entertainment and travel commerce on the go. It is the only Indian company to be approved by Federal Aviation Administration (FAA), USA; Experimental Aircraft Association (EAA), USA and Directorate General of Civil Aviation (DGCA), India. MojoBoxx is currently live fleet of aircraft and rail coaches, serving several million passengers annually.ends
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