Sale of DIY products see fast growth on Snapdeal, Users complete minor repairs themselves as they limit entry into their homes

Hand toolkit, drilling machines, bathroom and kitchen taps, sewing machines, among products popular on Snapdeal

~ 90% monthly increase in the sale of DIY products and repairing tools compared to pre-COVID ~

MUMBAI, 03 July 2020 (GNI): Snapdeal, India’s leading value-focused e-commerce platform, witnessed fast growth in the sale of DIY products and repairing tools as people continued to be wary of calling for outside help during the COVID-19 pandemic.

Compared to pre-COVID times, sales of these products has grown 90% in the last two months.

Snapdeal shoppers are trying to be self-reliant by carrying out plumbing & electric repairs and minor household tasks themselves.

The highest-selling DIY products on Snapdeal are household hand toolboxes comprising a range of screwdrivers, pliers, vise grips, claw hammer, socket wrench, ratchet handle, hacksaw frame, tape measure, electrical voltage tester, electric tape and suchlike. The toolboxes are designed to meet most repair needs at home.

Manual & electric drilling machines, ladders, kitchen and bathroom taps, tube lights and insulation tapes are among the other top sellers.

The sale of electric irons and ironing tables has grown 5X in the last 2 months from previous levels.

Users are also picking wall painting brushes, rollers and spray cans for miscellaneous painting works at home. There is also an increase in the demand for pest control items, insecticides and spray guns.

The sale of sewing machines and sewing kits for home tailoring and alterations has surged. The best-seller in this category is a stapler-like hand sewing machines, which enables users to complete simple stitching works easily. Sewing and tailoring kits with measuring tapes, thread, needle, trimmer, and threader is also popular.

Hot glue guns, which are generally used for DIY craft, are a hit. Garden tool kits comprising trowels (khurpi), clippers, and weeding forks are the other favourite.

DIY new-born 3D hands and feet casting kits is a very unusual product liked by Snapdeal shoppers.

“Increase in the sales of DIY products and repairing tools indicate people are taking utmost precautions in their daily lives. They are choosing safety over the comfort of engaging external help and are opting for a more self-reliant lifestyle,” said a Snapdeal spokesperson.

Snapdeal currently delivers to 26,000 pin codes pan-India with 500,000-plus registered sellers and more than 213 million listings.

The sale of DIY products increased both in the metros and Tier 2 cities. While Delhi-NCR, Bengaluru and Mumbai recorded the highest sales in metros, most orders from non-metros originated in Chandigarh, Nagpur, Lucknow, Mysore and Coimbatore.

Most of the DIY products are priced under Rs 800.

About Snapdeal is India’s leading value-focused marketplace with more than 500,000 registered sellers with 213 Mn+ listings on the marketplace. More than 70 million users visit Snapdeal every month to browse and buy from this vast catalogue.

Snapdeal plays a significant role in the development of India’s e-commerce sector, especially in tier 2 and tier 3 cities. Snapdeal’s focus is on providing a deep assortment of value-priced merchandise that has enabled e-commerce to grow beyond branded products and urban consumers. For more information, please visit www.snapdeal.com or mail pressoffice@snapdeal.com