| Mumbai, 15th April 2024 (GNI): Poacher Director Nabs PETA India Award for Use of CGI Animals Just in Time for ‘Save the Elephant’ Day This news release is also available in Bengali, Hindi, Malayalam, Marathi, and Tamil. Mumbai, 15th April 2024 (GNI): A Tech, Not Terror Award from People for the Ethical Treatment of Animals (PETA) India is on its way to director Richie Mehta in thanks for using cutting-edge computer-generated imagery (CGI) instead of live animals in Poacher, a series about an elephant ivory poaching ring in India, just in time for “Save the Elephant” Day (16 April). The harrowing drama – which is based on real events – is available for streaming on Amazon Prime Video. The Amazon Original crime thriller, which centres on a group of forest officials, is based on Operation Shikar, an extensive, years-long effort by the Kerala Forest Department to dismantle a widespread network of illegal ivory poaching and smuggling. The thought-provoking series explores many ways that animals are exploited by humans. “I’m honoured to receive this award on behalf of the entire Poacher team, from the producers at QC Entertainment, who supported my vision to employ CGI for all of the animals depicted, to the visual effects team at MPC India for bringing the animals vividly to life and our amazing VFX supervisor and post-production colour and sound team for adding the final touches,” says Mehta. “Our aim was indeed to examine speciesism from a visual standpoint and illustrate how it manifests itself in the real world, but we aimed never to commit the same sin during the depiction of it. My gratitude goes to PETA India for this recognition and all of the work they do to alleviate animal suffering around the world.” “Elephants don’t deserve to suffer for ivory any more than they do for entertainment – points which are masterfully illustrated by Poacher’s compelling storytelling and use of realistic CGI,” says PETA India Chief Corporate Liaison Ashima Kukreja. “PETA India is celebrating this powerful series and encourages directors everywhere to follow Mehta’s compassionate lead.” Animals used in film and television are often subjected to physical punishment, food deprivation, and other abusive training tactics and frequently kept chained or caged in deplorable conditions when not being made to perform. The use of CGI to portray animals is rapidly increasing as filmmakers learn how animals suffer in the entertainment industry. Other directors recognised by PETA entities for using CGI include Rupert Wyatt for Rise of the Planet of the Apes, Darren Aronofsky for Noah, and Jon Favreau for The Jungle Book. PETA India – whose motto reads, in part, that “animals are not ours to use for entertainment” – opposes speciesism, a human-supremacist worldview. For more information, please visit PETAIndia.com ends GNI |
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