Durga Pujo pandals in Mumbai, Kolkata and Delhi get a dose of freshness with Godrej aer matic

• 

Mumbai, 06th October, 2022 (GNI): Godrej aer, India’s leading home, bathroom and car fragrance brand, brought their signature range of fragrances to add to the festive fervor at Durga Pujo pandals in Kolkata, Mumbai and Delhi. The brand set up fragrance zones within these pandals that were equipped with aer s matic, India’s first automatic fragrance diffuser. These zones were active at a number of pandals in Mumbai including Powai and Durga Bari Samaj Mandir, which is one of the city’s oldest pandals. In Kolkata the freshness zones welcomed devotees at the one on UNESCO’s Heritage Must-Visit Kolkata 2022 list, Maddox,
Deshopriyo Park, and Shib Mandir. Delhi’s CR Park, which is said to be one of the capital’s
biggest pandals, also saw visitors being enthralled by the fragrance zones.
Durga Pujo pandals saw increasing footfalls this year after a hiatus during the pandemic and
these freshness zones helped organisers and visitors ensure a comfortable experience for all.
In addition to this creative activation, Godrej aer also offered special discounts on products at
the venues from October 1-5, 2022. This led to 5Mn+ people interacting with the brand. At
the same time, those who visited pandals were shared with a special discount coupon
digitally.

Speaking about this consumer outreach initiative, Somashree Bose Awasthi, Chief
Marketing Officer, Godrej Consumer Products (GCPL) said, “Durga Puja is a very
special time of the year when people step out of their homes to revel in the festivities. As a
customer-centric brand, we are all about creating unique experiences to reach out to our
audiences and this collaboration with key pandals across Kolkata, Mumbai and Delhi fit in
seamlessly with our strategic goals. We are buoyed by the response Godrej aer matic
fragrance zones have received during this festive period and that inspires us to innovate with the way we reach and interact with our consumers.”
Godrej aer matic is available in 6 different fragrances to cater to different taste profile. Every kit contains a single unit of the device along with a refill. Priced at INR 569/- every refill
guarantees 2,200 sprays and keeps room fragrant 24×7. The aer matic refill pack is priced at just INR 285.

• 

• 

About Godrej Consumer Products Ltd:
Godrej Consumer Products is a leading emerging markets company. As part of the 125-year-
young Godrej Group, we are fortunate to have a proud legacy built on the strong values of
trust, integrity, and respect for others. At the same time, we are growing fast and have
exciting, ambitious aspirations.
Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different
businesses. GCPL ranks among the largest Household Insecticides, Air Care and Hair Care
players in emerging markets of India, Indonesia, and Africa. In Household Insecticides, we
are the leader in India, the second largest player in Indonesia, and are expanding our footprint
in Africa. We are at the forefront of serving the hair care needs of women of African descent,
the number one player in Hair Colour in India and Sub-Saharan Africa, and among the
leading players in Latin America. We rank number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in Indonesia.
But for us, it is very important that besides our strong financial performance and innovative,
much-loved products, we remain a good company. Approximately 23 per cent of the
promoter holding in our Group is held in trusts that invest in the environment, health, and
education. We are also bringing together our passion and purpose to make a difference
through our ‘Good & Green’ approach to create a more inclusive and greener India.
At the heart of all of this, is our talented team. We take much pride in fostering an inspiring
workplace, with an agile and high-performance culture. We are also deeply committed to
recognising and valuing diversity across our teams.ends GNI SG