~ Style and finesse find an all-new hub at Fort- the most iconic location in Mumbai with SELECTED HOMME ~
MUMBAI, (India), 29th April 2022 (GNI): SELECTED HOMME, premium European Menswear brand has launched their new store at Fort, in an iconic building- Brady House. Nestled in the heart of South Mumbai brimming with old town charm and quiet sophistication, the SELECTED store is complemented with crisp interiors, distinguishing décor and immaculate display of timeless menswear classics, tailor-made to the sartorial and discerning tastes on the Modern Man. The momentous launch saw Brand Ambassador Saif Ali Khan present to inaugurate the store and give people a glimpse of the new collection from SELECTED HOMME.
The latest collection at store offers an array of fresh looks that are perfect for every occasion. The range exhibits versatility and fine tailoring with progressive details. The brand offers must have work-staples that seamlessly transition from work to leisure. One can find everything from a crisp white shirt which is a mainstay in every man’s wardrobe to well fitted trousers in different hues. Bespoke blazers and suits that are easy on the eyes impart a refined yet understated look. The brand displays a curated selection of shirts, blazers, jeans, t-shirts, chinos, tailoring and much more.
Speaking on the launch, Vineet Gautam- CEO & Country Head, BESTSELLER India says, “We are ecstatic for SELECTED HOMME to find a new destination at a heritage building like Brady House in Mumbai and who better to commemorate this launch than our brand ambassador, Saif Ali Khan who perfectly embodies the SELECTED HOMME spirit of being classic, sophisticated and absolutely stylish. We look forward to celebrating many more milestones like this.”
Also commenting on the occasion, Saif Ali Khan, Brand Ambassador, SELECTED HOMME added “I’ve been a long time loyalist of Selected Homme, so I’m really happy to represent the brand. SELECTED HOMME perfectly exemplifies the modern man of today: self-confident, authentic and approachable. The brand is an extension of my personal beliefs and so it’s my joy to commemorate the launch of the all new Brady House store, that too in person after the last few years! “
Shop the collection online at https://www.selectedhomme.in/
Address: Brady House, Veer Nariman Road, Near Horniman Circle, Fort, Mumbai-1
About SELECTED HOMME: Based in Denmark, SELECTED HOMME is an international brand for men, providing modern consumers a unique offering of style and craftmanship at an attractive price point. We always strive to add an edgy touch to our progressive styles and aim to offer collections that can be the base to any wardrobe, always in sync with the current tendencies. We aim for quality over quantity, which is why sustainability is a main focus for us. Every collection should be more sustainable than the last. This underlines the responsibility we take for our future environmental footprint. With SELECTED you are never out of style but have a quality that is built to last. SELECTED India currently has 40 stores and 63 shop-in-shops spread across the country. SELECTED is available online with www.selectedhomme.in and present with leading online partners.
About BESTSELLER India: BESTSELLER India is part of BESTSELLER, a family-owned fashion company founded in Denmark, Europe in 1975. Worldwide, BESTSELLER is present in 46 countries through more than 2,800 chain stores and 12,000 external multi-brand stores. Read more about BESTSELLER at www.bestseller.com
Today, we provide fast affordable fashion for women, men, teenagers and children. Our products are available online, in branded chain stores and in multi-brand and department stores across the world
BESTSELLER India markets and sells the four BESTSELLER brands JACK & JONES, VERO MODA, ONLY and SELECTED HOMME. BESTSELLER India currently has 396 exclusive brand outlets and is present in over 1230 shop-in-shops in external multi-brand stores throughout India.ends GNI SG
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