Demand for laptops in Tier-II cities 36% higher than Tier-I: Just Dial Consumer Insights

–          YOY demand for laptops in Tier-II cities rise by 28% and Tier-I by 9%

–          HP, Dell, and Asus are the top-3 most searched brands

–          HP, Dell, and Asus are contributing to almost 70% of the demand

Mumbai, March 29, 2022 (GNI): Over the past one-year, prolonged Work From Home (WFH) and virtual classes for students, have resulted in a significant demand for laptops in India’s Tier-II cities, so much so that it has zoomed past the demand in Tier-I cities, reports the latest Just Dial Consumer Insights.

Just Dial report suggests that demand in Tier-II cities has surged past Tier-I cities by 36% with HP, Dell, Asus being the top-3 brands in the country while Lenovo, Acer, Apple, MSI, MI, Microsoft, and Avita made up the top-10 most searched laptop brands in the country. Almost 70% of the total demand across India was made up of HP, Dell, and Asus. 

Commenting on the trends, Mr. Prasun Kumar, CMO, Just Dial, said: “There has been a demand uptick for laptops ever since offices went into Work From Home (WFH) mode and schools shifted to virtual classes ever since the onset of the pandemic. There was a 20% YOY rise in demand for laptops with Tier-II towns and cities generating most of this traction. This indicates a rise in digital adoption in smaller towns and cities when it comes to searching for laptops and computer peripherals. This is also a testament to the fact that even in India’s smaller towns and cities, Just Dial has become the first port of call. We have aggregated a large section of offline retailers of laptops on the platform enhancing their reach at a time when the demand has also largely shifted online.”   

Pan-India, YOY demand for HP laptops grew by 34%, Dell by 10%, Asus by 21%, Lenovo by 15%, MSI by 40%, MI by 37%, Microsoft by 35%, Avita by 40% while that for Acer and Apple remained stable. The YOY demand rise for laptops in Tier-I cities was 9% while in Tier-II it was 28%.

In Tier-I cities, HP saw a rise of 30%, MSI 60%, MI 49%, Microsoft 56%, Avita 40% while that for Dell, Asus, Lenovo, Acer, and Apple remained stable. The top-3 brands HP, Dell, and Asus contributed to almost 59% of the overall demand. Delhi generated 1/3rd of the demand for HP and Asus and 28% of the demand for Dell among Tier-I cities. Besides Delhi, Mumbai, Hyderabad, Kolkata, and Bengaluru were the other Tier-I cities that generated maximum demand.

Among Tier-II cities, HP saw a YOY rise of 40%, Dell 32%, Asus 46%, Lenovo 32%, Acer 9%, Apple 11%, MSI 30%, MI 28%, and Microsoft 24%. Chandigarh, Jaipur, Jammu, Patna, Varanasi, Lucknow, Vijayawada, Nagpur, Indore, and Coimbatore were the top-10 Tier-II cities that saw maximum demand for laptops.

About Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website (https://www.justdial.com), mobile site (https://t.justdial.com), mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Justdial’s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc. to make the life of the consumer infinitely smoother & more engaging.

The Company has recently launched its B2B marketplace platform, JD Mart. JD Mart platform, available at https://www.jdmart.com and via apps on Play Store and App Store, is aimed at enabling millions of India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in post-COVID era, get new customers and sell their products online. The platform offers digital product catalogues to businesses and aims at digitalising India’s businesses, especially MSMEs, across categories. Buyers can discover quality vendors offering a wide selection of products to choose from, spread across millions of categories to suit all B2B needs.

Justdial has also initiated transaction-oriented services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users from one App. With this step, Justdial is transitioning from being purely a provider of local search and related information to being a direct/ indirect enabler of such transactions. Justdial has also recently launched an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run business online and have their adequate online presence via their own website, mobile site. Apart from this, Justdial has also launched JD Pay, a unique solution for quick digital payments for its users and vendors.ends