New Delhi, 17 March, 2022 (GNI): realme, the world’s fastest growing smartphone brand has partnered with ace couturier duo, Shantnu and Nikhil to showcase environment friendly, innovative and sustainably driven design elements on Day 1 at the upcoming edition of FDCI X Lakmé Fashion Week in New Delhi.
Shantnu and Nikhil’s haute couture collection ‘Nomad’ will look at design as a responsibility and bring out a new side to the designer’s aesthetic through pieces that are soft, yet intense. Through the partnership with realme, the designers, who are known for their structured, regimental inspirations, are set to bring forth the beauty of iconic silhouettes and the strong spirit of the Neo-Indian. Through this collection, the designers aim to use the art of design to imagine a newer and a more hopeful future.
realme’s first-ever collaboration with acclaimed designers Shantnu and Nikhil at the country’s most prestigious fashion event demonstrates realme’s dedication to promote sustainable trends in product design and heritage. The realme design studio collaborated with Naoto Fukasawa once again to bring the industry’s first bio-based polymer Paper Tech Master Design, which is inspired by “The Future in Paper.” The realme GT 2 series, the company’s most premium flagship line-up to date, offers users environmentally friendly designs. This distinguishes the realme GT 2 series from its peers, as it is the ideal combination of art and environmental care, love, and commitment. With transformative designs and a sustainability strategy, this is a significant step forward in reinforcing realme’s position in the premium segment.
Commenting on the development, Madhav Sheth, CEO – realme India, Vice President – realme and President – realme International Business Group, said, “Since, realme’s inception we have strived to combine cutting-edge design with best-in-class technology in all of our products and with each new product, we’ve introduced something new to our users. With our partnership with Shantnu and Nikhil’s for FDCI x Lakmé Fashion Week, we’re ushering in a new era of sustainable, eco-friendly design language. Our realme GT 2 series brings industry-first bio-based polymer Paper Tech Master design for users supporting sustainability to its core for realme users. We are confident that this collaboration with Shantnu and Nikhil, celebrity designer duo known for their inspired and innovative designs will help us advance our sustainability approach in India.”
Commenting on the collaboration, Shantnu & Nikhil Said, “Returning to the ramps and the hustle of backstage after two years feels surreal, especially when FDCI and Lakmé Fashion Week are united to create this groundbreaking synergy. Our new collection “Nomad” which we will be showcasing, is a line-up that came together despite its inherent differences, just like our country does every day without fail. Being in association with the world’s fastest-growing smartphone brand, realme, has only amped up the futuristic vision we look through via our collection. realme believes that materials can break design boundaries in all directions, which truly aligns with the design sensibilities Shantnu & Nikhil, as a brand reckons with Shantnu and Nikhil”, stated in the press release.
About realme is a technology brand that specializes in providing technology products with a comprehensive superior experience for global users. The brand was officially established on May 4th, 2018 by its founder Sky Li and Madhav Sheth in India, together with a young and strong team that has rich experience in the smartphone industry. Committed to creating a smart, connected, and trendy lifestyle for the youth, we democratize cutting-edge technology to provide the best technology products in each price segment.
realme has become world’s No.6 smartphone brand in Q2 2021 with a holistic smartphone portfolio from entry-level up to flagship segments including GT Series, Number Series, Narzo Series and C Series. As a 5G leader in India, realme is the first to bring a 5G phone into the Indian market, realme X50 Pro 5G in February 2019 and has become the top 5G smartphone brand in India with a 23% share in Q2 2021, according to Counterpoint Research.
realme has launched realme TechLife Ecosystem, supported by 1+5+T strategy, which is centered on smartphones and extends to 5 key categories of smart TVs, wearables, TWS, laptops and tablets and technology products of realme TechLife® brand in 3 categories of Smart Life Care, Smart Entertainment and Smart Connect. realme has been developing more technology products with innovative partners to enrich realme TechLife Ecosystem. For more information, please visit www.realme.com/in/
About Fashion Design Council of India (FDCI): A non-profit organisation, the Fashion Design Council of India (FDCI), is the apex body of fashion design in India, represented by over 400 members. Founded on the premise of promoting, nurturing, and representing the best of fashion and design talent in the country; its prime objective is to propagate the business of fashion. FDCI stays true to its commitment to promote the ‘Make in India’ label as handlooms take centre stage, in a country, who’s heritage is soaked in the flavours of indigenous crafts. For more information, please visit: www.fdci.org
About Lakmé is India’s no.1 colour cosmetics and leading premium skincare brand from Hindustan Unilever Ltd. Lakmé has been the pioneer of the make-up and colour cosmetics in India since 1952 by launching numerous trends leading and high-performance products. Combining international cosmetic technology with an in-depth understanding of the Indian woman’s needs, Lakmé offers women a comprehensive beauty experience through its extensive product portfolio as well as contemporary services at Lakmé Salons, India’s no.1 salon chain. For Further Information log on to www.Lakméindia.com
About Rise Worldwide is India’s largest independent Sports, Lifestyle and Entertainment company. It’s portfolio includes Sports & Sponsorship Consulting, Fashion & Sustainability Platform Building, Athlete Talent Management, Licensing, Broadcast Production, Lifestyle and Entertainment with owned or managed key properties such as: Lakmé Fashion Week, India’s premier Fashion platform; Indian Super League, country’s premier football league; Tata Open Maharashtra, South Asia’s only ATP World Tour event; Jio Wonderland; The Voice of Fashion and SU.RE Sustainable Resolution.ends
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