Dogs are India’s most searched pets; Delhi sees maximum demand: Just Dial Consumer Insights

–         Searches across India for pets up by 13%; Tier-I cities see 14% rise & Tier-II 10%

–         Demand for dogs & cats in Tier-II cities is higher than Tier -I

– Labradors & Pomeranians are the favourite pet dogs, Huskies’ popularity growing fast

–         Hamsters are becoming increasingly popular as pet

Mumbai, February 22, 2022 (GNI):  Indians love to have the affable Labrador and Pomeranians as their favourite pets, but their penchant for birds and cats as pets is also growing at a rapid rate, reports the latest Just Dial Consumer Report.

Latest Just Dial Consumer Report suggests that in the pet category, dogs were the most searched pet contributing to 66% of the demand on the platform. Demand for birds was second with 18% followed by cats (9%) and rabbits (3.5%). Searches for hamsters also picked up across the country indicating a new trend among pet lovers. 

Overall, searches for pets in India have grown YOY by 13% and demand in Tier-II cities stayed slightly ahead of Tier-I. However, demand for pet dogs in Tier-II cities was 50% higher than Tier-I and that for cats was 41% more. But that for birds, rabbits, and hamsters remained at par. 

Commenting on the trend, Mr. Prasun Kumar, CMO, Just Dial, said: “It is interesting to see that searches across India for pets up by 13% with demand for dogs & cats in Tier-II cities being higher than Tier – I.  Largely the pet market was offline, but the recent search trend on Just Dial indicates that even in Tier-II towns and cities, users prefer to do their search online. This has resulted in 35% more searches in Tier-II vis-à-vis Tier-I and it is a testament to the platform’s credibility for a wide range of products and services.”

Among dogs, searches for Labradors topped the list contributing to 26% of the searches while Pomeranians were second with 21%, German Shepherds were third with 19%. Rare breed like Siberian Husky saw a YOY rise of 36% in popularity. Delhi, Hyderabad, and Bengaluru were the top-3 Tier-I cities that generated maximum demand for pet dogs. While demand in Delhi and Bengaluru remained stable, Hyderabad saw a YOY rise of 36%. Lucknow, Patna, Visakhapatnam, Bhopal, Indore, were the top-5 Tier-II cities that saw maximum demand for pet dogs.

Love Birds dominated almost 36% of the searches followed by Parrots (17%) for pet birds. Among Parrots, the most sought after were Cockatiel Parrot, African Grey Parrot, and Macaw Parrot. Delhi, Mumbai, and Bengaluru were the top-3 Tier-I cities generating maximum demand for pet birds. Delhi and Mumbai contributed to almost 50% of the searches that were generated from Tier-I cities. Coimbatore, Jammu, Lucknow, Jaipur, and Patna saw maximum demand from Tier-II cities for pet birds.  

Persian Cats were the most searched pet cats with almost 90% of the searches but there were searches also for rare breeds like Siberian Cat, British Shorthair Cat, Burmese Cat, Abyssinian Cat, and Bengal Cat. Delhi, Mumbai, and Hyderabad generated maximum demand for cats as a pet among Tier-I cities while Srinagar, Coimbatore, Indore, Bhopal, and Nashik were the top-5 Tier-II cities with most of the searches. 

Holland Lop Rabbit, Californian Rabbit, Netherland Dwarf Rabbit, and Flemish Giant Rabbit were the most searched pet rabbits on the platform. Most of the demand from Tier-I cities was generated from the cities of Delhi, Mumbai, and Hyderabad while Lucknow, Jaipur, Chandigarh, Patna, and Indore were the top-5 Tier-II cities generating most of the searches for pet rabbits.  

Delhi topped the list in demand for Hamsters as pets followed by Mumbai and Chennai among Tier-I cities while Thiruvananthapuram, Thrissur, Goa, Guwahati, and Indore were the top-5 in Tier-II cities, stated in the press release..  

About Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website (https://www.justdial.com), mobile site (https://t.justdial.com), mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Justdial’s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc. to make the life of the consumer infinitely smoother & more engaging.

The Company has recently launched its B2B marketplace platform, JD Mart. JD Mart platform, available at https://www.jdmart.com and via apps on Play Store and App Store, is aimed at enabling millions of India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in post-COVID era, get new customers and sell their products online. The platform offers digital product catalogues to businesses and aims at digitalising India’s businesses, especially MSMEs, across categories. Buyers can discover quality vendors offering a wide selection of products to choose from, spread across millions of categories to suit all B2B needs.

Justdial has also initiated transaction-oriented services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users from one App. With this step, Justdial is transitioning from being purely a provider of local search and related information to being a direct/ indirect enabler of such transactions. Justdial has also recently launched an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run business online and have their adequate online presence via their own website, mobile site. Apart from this, Justdial has also launched JD Pay, a unique solution for quick digital payments for its users and vendors.ends