Delhi, 10th February 2022 (GNI): Seagram’s Royal Stag is proud to announce its collaboration as Official Sponsor of the West Indies cricket team for the ongoing tour to India. Team West Indies is synonymous with performance that is enhanced by natural Caribbean flamboyance, and this style fits in perfectly with the Royal Stag brand philosophy – “It’s your life. Live it large.” True to its iconic status and love for the ‘gentleman’s game’, Royal Stag is all set to root for these cricketing titans who are loved by cricket aficionados across India.
Cricket has always been central to Royal Stag’s brand communication. Over the years, the brand’s continuous association with the world’s top cricketers and teams has bolstered its engagement with cricket lovers across the country. This year, Royal Stag raises a toast to the game by associating with a team that plays with heart and passion, and celebrates its successes with style, panache, and exuberance – a perfect alignment with the brand core.
Dominic Warne, Cricket West Indies Commercial Director, said: “We are really pleased to develop this new partnership with Royal Stag in India with our exciting West Indies Men’s team. Fans in India and around the world have always had a great love and following for the West Indies teams and players. In a busy year of intense cricket with India due to the Caribbean tour later in 2022, we’re excited about this association with an action-packed ODI and T20I Series ahead of us,“ stated in the press release.ends
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