Budget boost for India’s manufacturing sector pushes up demand for industrial machinery by 83%: JD Mart Consumer Insights
– Demand for industrial machinery in Tier-II is now almost at par with Tier-I
– Searches for industrial electrical equipment saw a spike of 30%
– Indore and Coimbatore leading demand growth among Tier-II cities
Mumbai, February 10 (GNI): With the union budget providing impetus towards promoting India as an industrial hub for the world, there was a significant uptick in demand for industrial machinery and industrial electrical equipment on JD Mart.
The surge in demand also comes on the back of rapid strides made by India’s manufacturing sector, which has grown the fastest in 10 months in November 2021. This has increased searches across a wide range of categories on JD Mart, India’s latest B2B platform by Just Dial.
JD Mart Consumer Insights suggests that YOY searches for industrial machinery went up by 83% on the platform while that for industrial electrical equipment saw a 25% surge. What was encouraging was that Tier-II towns and cities saw a high demand growth rate for industrial machinery, almost at par with Tier-I.
Commenting on the trends, Mr. Prasun Kumar, CMO, Just Dial, said: “The latest union budget has provided a much-needed fillip for India’s manufacturing sector. Over the last 10-12 months, manufacturing activities have ramped up across the country and hence, we are witnessing a sharp rise in demand for a host of B2B categories for industrial usage on JD Mart. It is interesting to note that the demand growth rate in Tier-II cities is at par with that of Tier-I when it comes to industrial machinery. This augurs well for the MSME sector across the country as we partner them in their growth journey.”
Across Tier-I cities, demand for industrial machinery saw a spike of 68%, industrial electrical equipment by 30%, while that for industrial and engineering spare parts saw a marginal uptick of 3%. Among Tier-II towns and cities, searches for industrial machinery grew by 64%, electrical equipment by 20% but that for engineering spare parts remained stable.
For industrial machinery, maximum demand was generated from Delhi with Mumbai and Pune in the second and third place, respectively. Among Tier-II cities, Coimbatore, Ludhiana, Indore, Nagpur, Patna, and Guwahati were the top-5 Tier-II cities that saw maximum traction.
For electrical equipment, Delhi saw maximum demand among Tier-I cities while Hyderabad and Mumbai made up the top-3. Among Tier-II, Ranchi, Agra, Surat, Jammu, and Guwahati were the top-5 cities that generated maximum demand.
Demand for industrial and engineering spare parts also saw a rise with Hyderabad, Delhi, and Bangalore being the top-3 Tier-I cities with maximum searches. Among Tier-II, Indore, Jaipur, Coimbatore, Rajkot, and Bhopal were the top-5 cities that generated maximum demand for spare parts.
About Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website (https://www.justdial.com), mobile site (https://t.justdial.com), mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Justdial’s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc. to make the life of the consumer infinitely smoother & more engaging.
The Company has recently launched its B2B marketplace platform, JD Mart. JD Mart platform, available at https://www.jdmart.com and via apps on Play Store and App Store, is aimed at enabling millions of India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in post-COVID era, get new customers and sell their products online. The platform offers digital product catalogues to businesses and aims at digitalising India’s businesses, especially MSMEs, across categories. Buyers can discover quality vendors offering a wide selection of products to choose from, spread across millions of categories to suit all B2B needs.
Justdial has also initiated transaction-oriented services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users from one App. With this step, Justdial is transitioning from being purely a provider of local search and related information to being a direct/ indirect enabler of such transactions. Justdial has also recently launched an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run business online and have their adequate online presence via their own website, mobile site. Apart from this, Justdial has also launched JD Pay, a unique solution for quick digital payments for its users and vendors.ends
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