Polycab India to showcase electrifying range of wires and cables at ELECRAMA 2020, The 4000 sq ft of Polycab’s display at ELECRAMA will be a one-stop-shop experience for customers

MUMBAI, January 16, 2020: Polycab India Limited, a leader in wires and cables business and the go-to manufacturer of Fast Moving Electrical Goods (“FMEGs”) business to showcase widest range of wires and cables, switches, lighting and many more in 14th edition of ELECRAMA-2020.

The mega event – ELECRAMA 2020, largest exhibition where entire electrical industry ecosystem comes together to explore the latest innovations, trends and opportunities in the industry will held from January 18th to January 22nd 2020 at Greater Noida with the theme of this year’s show is Evolution of new electricity era.

Polycab’s product range will include wires and cables – heavy duty cables, light duty cables, speciality cables, switches & switchgears; consumer products like LED Lighting for Home, offices, commercial establishment, Street, Warehouses & Factories, FANs – Ceiling, Wall, Table, Pedestals, Exhaust & industrial Fans and geysers, automation.

Mr. Inder Jaisinghani, Chairman & Managing Director, Polycab India Limited said, “We are excited to be part of ELECRAMA 2020. It is an opportunity for us to exhibit our wide range of existing as well as upcoming products to the target customers. It is a platform which gives customers a one-stop-shop experience for all their needs with respects to cables, wires and electrical equipment needs. Also, the interactions with these decision makers helps us in understanding the current technology, customer requirements and also the future trends in the industry, which is an important aspect for us to offer product and solutions as per customer’s needs.”

Recently, Polycab India Ltd launched customer experience center’s in Mumbai and Pune. The customer experience center’s are designed in a manner with the widest range of product offering like wires, cables, switches, lights & bulbs, fans etc, where a customer can buy all the electrical products of their choice under one roof. Polycab India Ltd are likely to launch more of such experience centers across India in various key geographies, stated in the press release.

About Polycab India Limited (PIL) is engaged in the business of manufacturing and selling wires and cables and Fast Moving Electrical Goods (FMEG) under the “POLYCAB” brand. PIL is the largest manufacturer in the wires and cables industry in India, in terms of revenue from the wires and cables segment. In the FMEG segment, PIL also manufactures and sells electric fans, LED lighting and luminaires, switches and switchgears, solar products and conduits and accessories.

PIL has 25 manufacturing facilities, including two joint ventures with Techno Electromech Private Limited (“Techno”) and Trafigura Pte Limited. (“Trafigura”), located across the states of Gujarat, Maharashtra and Uttarakhand and the union territory of Daman and Diu. The Company has an established supply chain network in India comprising of over 3,400 authorised dealers and distributors and 30 warehouses. PIL supplies their products directly to authorised dealers and distributors who in turn supply these products to over 120,000+ retail outlets in India. For further information, please visit www.polycab.com

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