IKEA started its retail journey in Maharashtra with the launch of its e-commerce services in 2019 followed by Navi Mumbai store launch in 2020 and IKEA’s first city store in Worli in 2021. With a planned investment of INR 6000 crores in Maharashtra, IKEA is expecting to attract close to 4 million visitors this year in Mumbai.
Spread across 72000 sq. ft., IKEA R CITY offers over 7,000 well-designed, affordable, good quality, functional, and sustainable home furnishing products. Customers will be able to place orders for 5000+ products that will be delivered to them, and they can buy 2000 products directly from the stores. The store will have the iconic 15 room sets for ideas and inspirations to live a better life at home. These room settings are inspired by the life of home in Mumbai. The store will also house a 150-seater restaurant serving a mix of Swedish and Indian delicacies with many vegetarian options to choose from.
Susanne Pulverer, Chief Executive Officer & Chief Sustainability Officer at IKEA India said, “IKEA R CITY is a great example of our commitment to become more accessible, affordable and sustainable for the many people. With our growing retail presence, Maharashtra becomes the strongest omnichannel presence market in India with a big format store, city stores and online platforms for our customers to shop from IKEA. We continue to stand by our vision ‘to create a better everyday life for the many people.’ We are happy to come closer to customers and showcase our home furnishing offerings and solutions to live a better life at home.”
Alan Buckle, Customer Meeting Point Manager, IKEA R CITY, said, “We are really excited to welcome the many people of Mumbai to our new IKEA store in R CITY. IKEA aims to offer home furnishing solutions that match the aspirations and dreams of the many people of Mumbai for a better everyday life at home. With the opening of our third store in Mumbai, we are now coming even closer to the homes of many more people and love to inspire them with great solutions for living in small spaces, living with children and also for organizing their living. With our unique and affordable IKEA range we aim to meet the needs and dreams of the whole family with our home furnishing offer for everyone.”
IKEA has employed 180 co-workers with 76% local coworkers and plans to hire more people from the local neighborhood. IKEA truly believes that it will create the best work environment for its many coworkers, offering equal pay and growth opportunities for all. With IKEA’s focus on local sourcing IKEA is working with 12 local suppliers in Maharashtra for food and home furnishing products. Ends GNI SG
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