L to R: Jyoti Rai, CEO from i-VATION, Abhishek Agarwal from Vogue Culture Inc , Morten Hvitved, co-promoter of EditorsKeys , Suddha Thakoo, Lead Consultant , i-VATION , Rajeev Kohli Editor and Director , Indian Film Industry
EditorsKeys launches the world’s only backlit editing keyboard in India
~ i-VATION is the strategy consultant in India ~
India, (GNI): EditorsKeys today, announced the launch of the world’s first backlit editing keyboard in the Indian market. Rajeev Kohli Editor and Director from the Indian media & entertainment industry graced the occasion and unveiled the products along with key dignitaries Morten Hvitved, Co-promoter of EditorsKeys, Abhishek Agarwal of Vogue Culture Inc. and Jyoti Rai, CEO of i-VATION India.
The product offering ranges from PC backlit keyboards, high end microphones, voice cancelling head phone, portable vocal booth with the stand, XLR to digital converter and pop filters.
With 16 keyboard variants, EditorsKeys keyboards supports top editing applications across MAC, Windows & iOS. It supports applications like Pro Tools, Presonus Studio One, Cubase, Ableton Live Keyboard, Sonar X3 Keyboard, Propeller head Reason Keyboard, Keyboard for Adobe Premiere CC, Keyboard for Avid Media Composer, Keyboard for Sony Vegas Pro, EDIUS Keyboard Official Version, Quantel, Davinci Resolve, Microsoft Flight Simulator X, Photoshop Dedicated Keyboard etc.
The range of backlit keyboards come with patent pending technology and offers over 100 short-cuts making the editing process faster and easier. The backlit keyboards are used by over 30,000 editors world wide and is being used by renowned studios or Channels like Universal Studios, Warner Bros, Pinewood, BBC, MTV, etc.
i-VATION is the lead strategy consultant of Editorskeys in India and played a key role in bringing these products to India and co-created this launch with Vogue Culture Inc. which is the first distributor of EditorsKeys products in India.
On this occasion, Morten Hvitved, Co-promoter of EditorsKeys said, “After establishing ourselves in Europe, our growth continues to be fuelled by strong demand for quality and branded products in other markets. With the success of our product in video and audio editing, we are confident to replicate success story in Indian market. We are extremely happy to associate with i-VATION as our consultant who is an expert in business strategy in India. We will continue the momentum and foster international tie ups in Europe which would lead to further capture ground in Indian market. MODIfying with Make in India is our vision forward”.
Jyoti Rai, CEO of i-VATION Denmark said “The philosophy behind being in business for i-VATION lies in bringing innovative product, improving life experience for Indian consumers. Developed markets across globe offer innovative products and services which are yet to touch Indian ground. We saw huge scope for EditorsKeys products in Indian market as it improves the life of people who contribute significantly to our media and entertainment market. We also found great support for this product line from our Brand endorser Rajeev Kohli who made us realise that we are on right path, further joined by Vogue Culture to make it happen in India. Looking at future market requirement we are confident we can together achieve vision of Editorskeys of “Make in India”. We also endeavour to continue this journey by getting newer and innovative products and services to India in near future.
Rajeev Kohli, Editor and Director from Indian Film Industy, said; “I am extremely happy with the launch of the editors keyboard as this will improve the speed and efficiency of editing. This product will significantly reduce editing time by upto 40% from current practice. The EditorsKeys keyboards feature an improved typing experience and back-lighting which helps to view clearly even in dimly lit situations. It will not only improve the efficiency of the user but also improve the eye health in the long term. What impresses me further is a simple colour grouping of functions-quick recognizable characteristics enabled – for distinct and speedy editing”
Abhishek Agarwal, Vogue Culture Inc.said ; “Vogue Culture is immensely proud to be the first company in India to be associated with this path-breaking venture. We believe this new product has great potential for Indian market. We plan to make a comprehensive reseller chain to beef up the sales of these products in the market.”
John Zimmer – Multi Emmy Award Winning Editor at Chainsaw.
“The EditorsKeys Keyboard was the best addition to my edit bay in 2015! It makes it so much more comfortable on my eyes to edit in a dark edit bay. I’m so glad someone finally designed a great keyboard for editors.”
John Zimmer has been nominated for 7 Emmy Awards and won 3 Emmys. During John’s career he has worked on amazing shows like… American Idol, The Oscars, The Kennedy Center Honors, CNN Heroes, Stand Up 2 Cancer, The Comedy Central Roast, and Rock and Roll Hall of Fame Concerts.