National, 07th January 2021 (GNI): InterMiles, the leading loyalty & rewards programme, today announced the launch of their new Dine platform, allowing members Miles earning and redemption opportunities directly on the InterMiles mobile app while eating out at their favorite restaurants. InterMiles members can now earn Miles every-time they reserve a table or pay for their take-away or restaurant dining bill via the InterMiles app. Additionally, members can use their InterMiles app to pay for their take-away or restaurant dining bill in Miles.
InterMiles has over the years, adopted a strong consumer-centric approach towards becoming the preferred travel and lifestyle rewards programme. Today, InterMiles usage has shifted from being occasion driven to becoming a habit and consequently an intrinsic part of members’ daily lifestyle.
As dining out resumes in a measured, innovative and reinvigorated manner, the industry is optimistic of business slowly and steadily returning to pre-COVID levels. Innovations introduced by restaurants to ensure that customers have a memorable and safe experience have been met with much enthusiasm and appreciation. F&B outlets are witnessing an increase in footfalls from diners looking to meet up with family / friends after extended periods of isolation, as well as from those simply looking to recharge themselves and break away from the confines of their homes, all with caution.
This sentiment is echoed by Dineout which has observed an 80% increase in digital payments usage by consumers for settling them in-restaurant dining bills. Having a finger on the consumers’ pulse and identifying an opportunity to elevate existing dining benefits offered to members, InterMiles has introduced its dedicated, industry-first Dine platform, powered by Dineout, which can be accessed exclusively via the InterMiles app and website.
Speaking on the launch, Mr. Vikas Chandak, SVP & Head – Strategic Businesses, Financial Products, Partnerships & Alliances, InterMiles said, “At InterMiles, our programme and platform enhancements have always been determined by evolving member trends. As our members resume stepping out and transition back to the new-normal, we identified an opportunity to reward them with new, elevated benefits each time they dine out. We also believe, being able to earn miles or save on your dining bills with just a couple of taps via the InterMiles App, will be a great program feature for our members, especially given the expanse (25000+ restaurants) brought in by our partners – DineOut. This further strengthens our vision to make earning & redeeming InterMiles everyday your most rewarding habit.”
With the Dine platform, InterMiles members can earn Miles when they reserve a table or pay restaurant bills via the mobile app. InterMiles members also have a dual-benefit advantage when they use the InterMiles app since they can avail of outlet specific cash discounts, cashbacks and special offers over and above their Miles earning and redemption opportunities. Members can also choose to redeem their earned Miles for dining bill payments, through the InterMiles App and enjoy a fully free culinary experience.
Members will earn 1 Mile on every INR 40 spent for bill payments on the InterMiles mobile app. Members will also get a bonus 150 Miles for the first restaurant bill payment made via the app and a bonus 100 Miles for the second such transaction. Earning and redemption benefits for dining out can be availed by InterMiles members at 25,000 plus restaurants across the country; this is in addition to existing cash discounts or offers run by respective dining outlets.ends
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