
Aequs and Tramontina announce joint venture to manufacture cookware products in India
The facilities at the Hubballi Durable Goods Cluster will manufacture products for
customers in India and abroad.
Hubballi, Karnataka, February 11, 2025 (GNI) : Aequs Private Ltd. (Aequs) and Brazilian homeware
products company, Tramontina, today announced a joint venture (JV) to produce cookware
and other consumer products for customers in India and abroad.
Aequs Cookware Pvt. Ltd. (ACPL), the new 50:50 JV, will manufacture cookware at the
manufacturing facilities of Aequs at the Hubballi Durable Goods Cluster (HDC). This will be the
only manufacturing facility outside of the Americas for Tramontina, a homeware products
conglomerate headquartered in Brazil.
Leveraging the competitive advantage of Make in India, the JV combines Tramontina’s
decades of leadership in the cookware industry, and experience in product development and
manufacturing, with Aequs’ precision manufacturing capabilities. Additionally, the JV will
benefit from the 400-acre consumer ecosystem at the HDC, which provides a comprehensive,
a one-stop manufacturing infrastructure.
Mr. Aravind Melligeri, Chairman & CEO of Aequs, said: “We are thrilled to partner with
Tramontina and bring their 100+ years expertise of cookware manufacturing to India. This
collaboration is a testament to our capabilities, and together, we aim to establish this joint
venture as a leader in cookware manufacturing from India. The growing global demand for
premium cookware presents a tremendous opportunity, and this partnership positions us to serve
both domestic and global markets. By combining Aequs’ integrated manufacturing ecosystem
with Tramontina’s global strength, we will drive innovation, efficiency, and scale to deliver worldclass products.”
Mr. Eduardo Scomazzon, Chairman of the Board of Directors, Tramontina said: “We are
happy and excited about this joint venture with Aequs. In addition to enabling a more effective
presence in the Indian market, the Hubballi unit will allow us to serve the global market with
high-quality products under highly competitive conditions.”
The JV entails an investment of up to Rs 800 million.
Tramontina, a global brand with over 113 years of manufacturing experience, has a portfolio
of more than 22,000 kitchenware and household goods sold in over 120 countries. Its
kitchenware range includes utensils, equipment, and appliances.
Tramontina entered India last year with an omnichannel retail strategy that seeks to leverage
general commerce, modern retail, and e-commerce platforms for a wide distribution of its
products in the country. Initially, several lines of knives, accessories and kitchen utensils were
launched, with more than 130 new items specially developed for Indian customers, aiming to
meet local demand and expand market share in Asia.
About Tramontina
The global company, with more than 22,000 items in its portfolio and 113 years of experience,
currently has nine factories in Brasil – six in its hometown region, in the south of Brazil, one in
the north and two in the Northeast, and distribution centres in 16 different countries. With
more than 10,000 employees, Tramontina exports its products, all with the Brazilian brand, to
more than 120 countries. The mix includes kitchen utensils and equipment, appliances, tools
for agriculture, gardening, industrial and automotive maintenance, utility vehicles, civil
construction, as well as electrical materials, wood, and plastic furniture.
About Aequs
Aequs is a diversified manufacturing platform providing vertically integrated, high precision
manufacturing solutions for the aerospace and consumer industries. It runs manufacturing
operations across three continents to provide supply chain efficiencies to its global customer
base in multiple industry verticals. Further, it operates three industrial clusters in North. Ends GNI
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