– Mumbai, Delhi are the two top Tier-1 cities that prefer to search for doctors online
– Patna most online savvy among Tier-II cities, besides topping the list of demand for dermatologists, gynaecologists, orthopaedics and physiotherapists
Mumbai, 21st Dec 2021 (GNI): Demand in Tier-II cities for dentists, dermatologists, and orthopaedics stayed ahead of Tier-I even though there was a 9% YOY rise in searches for these medical specialists across India, revealed the latest Just Dial Consumer insights.
Across the length and breadth of the country, demand for dentists (13.5%), dermatologists (15.2%), orthopaedics (17.5%), and physiotherapists (13.5%) rose significantly while that for gynaecologists remained stable. Demand for specialists in Tier-II cities grew YOY by 19.3% while in Tier-I cities it stood at 7%. Maximum searches in Tier-II cities were for dermatologists and orthopaedics while in Tier-I f the demand for dermatologists and dentists dominated through searches.
Commenting on the consumer trend, Prasun Kumar, CMO, Just Dial, said, “Being India’s No.1 hyper local search engine, Just Dial understands the pulse of the local health care market and provides credible information to care seekers and providers. It is heartening to see consumers even in Tier-II and Tier-III towns using online platform like Justdial to seek healthcare information and services. This augurs well for the growth of the category as it will help disseminate products and services to last mile users using online platforms.”
Among Tier-I cities, Mumbai topped the list of searches for dermatologists followed by Delhi and Hyderabad in the second and the third place respectively. Pune, Kolkata, Chennai, Ahmedabad, and Bangalore complete the list in accordance with the demand. Patna topped the list of Tier-II cities and the number of searches were greater than Bangalore. The cities of Kanpur, Hubli-Dharwad, and Bhopal completed the list of top-5 in Tier-II.
Mumbai and Delhi were again the top-2 cities when it came to generating maximum searches for dentists, contributing almost 50% of the searches taking place in Tier-II cities. Bangalore, Chennai, Kolkata, Pune, Hyderabad, and Ahmedabad completed the list in accordance with the demand. Two cities of UP, Noida and Lucknow saw maximum searches for dentists followed by Bhopal, Hubli-Dharwad, and Coimbatore among the top-5 Tier-II cities.
Demand for gynaecologists in both Tier-I and Tier-II cities remained stable. Mumbai saw maximum searches among Tier-I cities with Delhi in the second place. Kolkata, Hyderabad, Chennai, Pune, Ahmedabad, and Bangalore made up for the rest of the demand in Tier-I cities. Patna and Jaipur generated maximum searches among Tier-II cities for gynaecologists while Kozhikode, Indore and Lucknow made the list of top-5.
Searches for orthopaedics rose by 17% YOY across Tier-I towns with Mumbai and Delhi generating 65% of the searches online. Kolkata, Hyderabad, Pune, Chennai, Ahmedabad, and Bangalore made up for the rest of the demand in Tier-I cities. Patna, Lucknow, Jaipur, Nagpur, and Ranchi were the top-5 cities in Tier-II generating maximum demand.
For physiotherapists, Pune topped the list with maximum growth rate in terms of online searches, but bulk of the demand was generated by Mumbai and Delhi while Hyderabad, Pune, Chennai, Kolkata, Bangalore, and Ahmedabad made up for the demand in Tier-I cities. Among Tier-II cities, Patna topped the list generating maximum demand followed by Jaipur, Chandigarh, Lucknow, and Nagpur that made the list of top-5, stated in the press release.
About Just Dial Limited provides local search related services to users in India through multiple platforms such as Desktop/PC website (https://www.justdial.com), mobile site (https://t.justdial.com), mobile apps (Android & iOS), over the telephone (Voice, pan India number 88888-88888) and text (SMS). Justdial’s latest version of JD App, is an All-in-One App, replete with features like Map-aided Search, Live TV, Videos, Stock quotes, etc to make the life of the consumer infinitely smoother & more engaging.
The Company has recently launched its B2B marketplace platform, JD Mart. JD Mart platform, available at https://www.jdmart.com and via apps on Play Store and App Store, is aimed at enabling millions of India’s manufacturers, distributors, wholesalers, retailers to become internet-ready in post-COVID era, get new customers and sell their products online. The platform offers digital product catalogues to businesses and aims at digitalising India’s businesses, especially MSMEs, across categories. Buyers can discover quality vendors offering a wide selection of products to choose from, spread across millions of categories to suit all B2B needs.
Justdial has also initiated transaction-oriented services for its users. These services aim at making several day-to-day tasks conveniently actionable and accessible to users from one App. With this step, Justdial is transitioning from being purely a provider of local search and related information to being a direct/ indirect enabler of such transactions. Justdial has also recently launched an end-to-end business management solution for SMEs, through which it intends to transition thousands of SMEs to efficiently run business online and have their adequate online presence via their own website, mobile site. Apart from this, Justdial has also launched JD Pay, a unique solution for quick digital payments for its users and vendors.ends
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