National, 17th December 2021 (GNI): After successfully onboarding leading designers Manish Malhotra, Anamika Khanna’s AK OK and Raghavendra Rathore who dropped their first NFTs on WazirX Marketplace, FDCI and Lakmé Fashion Week have partnered with Creative Dignity- a volunteer led movement working on the relief, rehabilitation, and rejuvenation within the craft sector, to now get artisans practising age-old heritage arts and crafts to be a part of this exciting new medium and create NFTs.
Through the support of EkiBeki, a volunteer organization working with Creative Dignity and a social enterprise that works towards craft revival, a group of professional Indian painters came forward to support traditional artisans by creating a single piece together. In the project ‘Hand in Hand’, both artists together created a piece by understanding the traditional artisan’s style and then narrating a new story. The artworks created by the painters/artists and traditional/folk artists are being converted into NFTs for this collaboration.
To launch the initiative a panel discussion was held earlier this week with esteemed members from across the industry. The panelists included Jaya Jaitly – Founder and President of the Dastkari Haat Samiti; Ayush Kasliwal – Founding member Creative Dignity & one of India’s leading design thinkers, practitioners and advocates for artisans; Vishakha Singh – Co-Founder & VP – WazirX NFT Marketplace; Farhat Datta – Fine art artist, Graphic designer, Environmentalist; Choti Tekam – Gond artist from Mandala district in Madhya Pradesh. The session was moderated by Darshana Gajare, Lead – Sustainability RISE Worldwide / Lakmé Fashion Week.
Vishakha Singh, VP, Co-founder, WazirX NFT Marketplace said, “We, at, WazirX NFT, are thrilled about the launch of these artisanal NFTs on our platform. It’s about time the artisans get acknowledgement for their hard work and for their contribution to Indian art and craft in general. Creative Dignity has done some tremendous work in the past to ensure that these artisans get sustained. Converting their work into NFTs will further add another source of revenue for these artisans. With this unique collaboration, we hope to inspire the young and upcoming generation of artists.”
“During the pandemic, Creative Dignity helped many artisans in connecting to the e-commerce platforms to sell their products virtually, NFTs is the next steppingstone for us. We feel that converting craft products to NFTs will help generate awareness about these artisanal practices globally and help create a strong and direct way of connecting artisans to the new-age buyers” said the Communications Team at Creative Dignity
Talking about the initiative, Jaspreet Chandok, Head of RISE Fashion & Lifestyle said, “We at FDCIX Lakmé Fashion Week have always recognized craft and artisans as the backbone of our creative economy. The thought of launching artisanal NFTs came to us as we saw this as an opportunity to introduce indigenous arts and crafts to a younger population who may or may not engage with it in a regular scenario. The world of NFTs also opens up a new revenue stream for the artisans and we’re hopeful that it will also attract the younger generations from the artisans families to take the crafts ahead. A big thank you to EkiBeki, a volunteer organization working with Creative Dignity and a social enterprise that works towards craft revival. It was through their project ‘Hand-in-Hand’ that artists and artisans like Farhat & Choti Tekam have come together and made these NFTs come to life,” stated in the press release.
Details of the artworks:
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