This 5G ready phone comes with Dual SIM 5G, up to 8GB RAM and provides RAM Expansion
This is the sleekest 5G phone in the pocket-friendly segment
Mumbai, 27 April, 2021 (GNI): OPPO, the leading global smart device brand, today announces the launch of the all new OPPO A53s 5G – The sleekest and the most affordable 5G ready phone in the pocket-friendly segment. The phone offers up to 8 GB memory and is powered by MediaTek’s Dimensity 700 chipset. OPPO A53s 5G will surely be a must-have for users that are fans of OPPO’s A Series phones as this generation is “Big on memory, high on speed”. The price of OPPO A53s 5G starts at just INR 14,990/-
OPPO is committed to make next-gen futuristic technology accessible to all. In line with this, over the last few months, OPPO has been launching 5G devices across price points. Starting with OPPO Reno5 Pro 5G, F19 Pro+ 5G in the premium segment, OPPO A74 5G, in the pocket friendly segment to now, the OPPO A53s 5G.
A Series users aren’t just about getting a grasp on the latest technology. They’re about embracing technology that benefits their lives, with minimal interruption. From a high-end performance and long-lasting battery to a beautiful display and fashionable design, A Series phones offer great value but all the core features that they need to enhance their life.
“We’re excited to be able to deliver another new 5G phone from our A Series line, with the new OPPO A53s 5G. This phone offers powerful features that not only ensure that your phone lasts a full day, is 5G network ready, and enough storage and you won’t experience the frustration of being interrupted while enjoying your entertainment,” said Damyant Singh Khanoria, Chief Marketing Officer, OPPO India.
Big on memory, high on speed
With any smartphone, an uninterrupted network connectivity is crucial and can make or break the user experience. OPPO A53s 5G support a fast 5G network connection thanks to a Dual SIM 5G that runs on MediaTek’s Dimensity 700 chip. But there’s more than meets the eye. Dual SIM Dual Standby (5G) enables you to use up to two 5G SIM cards. And OPPO A53s 5G adds a few extra conveniences around its 5G capability. With this configuration, you’ll enjoy a Stable Network that won’t result in dropped connections as 360° Antenna switch technology uses four embedded antennas, so you’ll have a signal no matter how your phone is held. OPPO A53s 5G also won’t slow down your connection as LinkBoost connects your phone to both a Wi-Fi and 5G signal to run multiple tasks seamlessly. Smart 5G automatic switch will automatically switch from a 5G to 4G/LTE connection, while Smart 5G automatic scheduling can switch networks depending on the best network configuration for your app, without a sudden drop in your connection and drain on your battery life.
Further, the OPPO A53s 5G can last you all day. But we’ve also paid attention to storage and memory. OPPO A53s 5G boasts of an Ultra-large Memory and Storage. The device comes with 128GB of storage through a Micro SD slot and a selection from 6GB and 8GB of memory. What stands out about this phone is how with OPPO’s RAM Expansion, it decreases the chance of frame loss, fragmentation and a delay in reading data and ensures users have a long-lasting, silky-smooth experience.
In fact, a large 5000mAh battery capacity that comes in OPPO A53s 5G is enough to last more than a day. Compared with the previous generation, you’re getting 3 hours more use out of OPPO A53s 5G, a talk time of 37.8 hours, and video playback for 17.7hours. There when you need it, Super Power Saving mode will reduce your battery consumption by adjusting the CPU frequency and screen’s brightness so you’ll manage to squeeze enough time to complete your messages or comfortably hail a taxi. If you’ve forgotten to charge your phone at night, Super Nighttime Standby ensures only up to 2% of your battery.
All the while, the hardware and speed of this phone culminates with its Ultra Clear Eye Care Display, which will immerse you with its large 89% screen-to-body ratio on its 16.55cm waterdrop display. But even if you’re viewing your phone over a long period of time, or under dim or bright lighting, All-Day AI Eye Comfort offers a suite of features that keeps your eyes in check and comfortable. These include Sunlight screen, Higher sunlight screen, OPPO’s Flagship 4096 Levels Brightness and AI Smart Backlighting. OPPO A53s 5G also supports Night mode, Eye comfort mode, and low-brightness flicker-free experience.
Great Design to suit your Style
A Series phones aren’t only designed for their performance. It’s also designed to be held and looked at. We have designed a Slim Phone with a Nice In-Hand Feel, thanks in part to its 3D Curved Body, rounded edges, and Lightweight design. Collectively, OPPO A53s 5G weighs in at about 189.6g and is just about 8.4mm thin, fitting comfortably in your hands. In fact, to streamline the design for an overall premium look, OPPO A53s 5G comes with a Side Fingerprint Unlock feature that’s embedded in the power button and fingerprint sensor’s thickness is designed for reliability as it’s protected from sudden drops. This way, unlocking the phone becomes faster and easier.
The clean, thin and premium appearance of OPPO A53s 5G is enhanced by two Modern Colors that you’ll surely love. Crystal Blue is an ultramarine color that steadily transitions to a high-grade silver, but exudes a translucent, yet reflective glass lighting effect, while Ink Black offers matte color with tinges of a blue hue due to a 50nm metal coating.
Powerful Camera to Capture the best
The OPPO A53s 5G has AI Triple Camera, which features a 13MP main camera, a portrait camera and a 2MP macro camera. The camera has Portrait Mode, which captures portrait shots with a Bokeh Effect. To touch up the photo, you can add Filters in Portrait Mode or rely on this phone’s ability to automatically correct skin tones. Whether or not it’s a portrait shot, you can capture Ultra Clear 108MP Images that output a photo in high resolution that preserves each detail of the shot, even if you zoom into the photo. For artistic shots, you might try Macro Mode, which you can use to shoot close-ups, like a droplet of water on a leaf, OPPO A53s 5G also offers up to 15 photo Filters and 10 video Filters. When photographing your environment, OPPO A53s 5G has a few more tricks up its sleeve. AI Scene Recognition will recognize up to 22 different photography scenarios, while Dazzle Color will brighten these shots but retain the natural colors. Similarly, the Ultra Night Mode will optimize the resulting photo by reducing noise, enhancing the dynamic range so the shots look balanced, and you can even add three Filters to these night shots. The AI Beautification on the 8MP Front Camera enables you to capture beautiful selfies but touches up blemishes, while adjusting your skin tone based on the ambient light. The front camera also optimizes for shots in dim lighting as Ultra Night Selfie will capture up to 8 photos at once in different brightness levels and combine them to balance the lighting, stated in the press release.
Efficient Internals for the Perfect balance: OPPO A53s 5G is designed to last you more than a day, all the while looking great. To further compliment your lifestyle, the OPPO A53s 5G offers Simple and Useful Features found on OPPO’s ColorOS 11. These include productivity, phone optimizations and user-friendly features for all generations. FlexDrop enables you to multitask on your phone as an app can be minimized as a floating mini window, while Text Scanner can convert a photo of a document into an editable text file. To reduce lag and ensure that the phone runs smoothly despite its age, System Booster will boost your phone’s speed by intelligently reallocating system resources to preload your most-used apps, which means 20% faster load times. Smooth Motion Effects boosts the speed and smoothness when launching apps. The phone’s Remote access feature enables one to share their screen remotely. It also has features like Simple Mode to increase font sizes and Kid Space, which is designed to protect a child’s eyes from overuse.
Market Availability: OPPO A53s 5G is available starting 2nd May and will come in two colors, Crystal Blue and Ink Black. OPPO A53s 5G will launch with 6GB RAM + 128GB ROM for INR 14,990 and 8GB RAM + 128GB ROM for INR 16,990
OPPO A53s 5G will be available for purchase at FlipKart and Mainline retail outlets.
Offers: Customers buying through retail outlets can avail a 5% cashback from the leading back partners – HDFC Bank, Standard Chartered, Kotak Bank, Bank of Baroda and Federal Bank. OPPO is also offering zero down payment scheme from its finance partners and No cost EMI of up to 6months with 1year of extend warranty. Customers paying via Paytm will receive 11% cashback
Customers ordering online through Flipkart can avail of a flat Rs 1250 instant discount on HDFC Bank cards and Credit Card EMI transactions, 2 Years Warranty (1 year extended), up to 70% buy back @ Re. 1, no cost EMI up to 9 months. Apart from these, existing OPPO Customers can also upgrade their OPPO phone and get Rs 1500 additional exchange discount.
About OPPO Mobiles India Private Limited
OPPO is a leading global smart device brand. Since the launch of its first mobile phone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO provides its users with the ColorOS operating system and internet services like OPPO Cloud and OPPO+. OPPO operates in more than 40 countries and regions, with 6 Research Institutes and 5 R&D Centers worldwide, as well as an International Design Center in London. More than 40,000 of OPPO’s employees are dedicated to creating a better life for customers around the world. OPPO’s Hyderabad R&D center is the largest research center outside of China and is playing a pivotal role in innovation across fields including software, imaging, and communication network. Aimed at elevating global 5G experience, the brand also launched its first overseas 5G innovation lab in Hyderabad. In line with its commitment to Make in India, OPPO has a manufacturing plant at Greater Noida, established in 2016. As per Canalys February 2021 report, OPPO India witnessed the highest annual growth rate in 2020 among the top 5 players, with annual growth of +23% y-o-y.ends
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