Mumbai, February 4, 2021: In celebration of World Cancer Day, a global uniting initiative led by the Union for International Cancer Control (UICC), P.D Hinduja Hospital & MRC is proud to present an 8-feet-long cancer ribbon-shaped installation lit with LED lights to raise awareness around the deadly disease.
The burden of “Cancer” in India has doubled in the last decade. According to Indian Council Medical Research (ICMR), India witnessed more than 17.3 lakh new cancer cases and more than 8.8 lakh deaths due to the disease by 2020. But with the recent advancement in technology and treatment modalities, cancer is now curable if diagnosed at early stages. Chemotherapy is one of the best available treatments to cure or eradicate cancer. However, it causes various side effects like baldness, malnutrition, eating disorders, loss of sight, and depression, which leave a patient emotionally jarring.
On the occasion of World Cancer Day, keeping in mind this year’s theme ‘I Am and I Will,’ which is all about our commitment to act, P.D Hinduja Hospital & MRC pledges to raise awareness through positive actions and reduce the brunt faced by patients due to late detection. The 8-feet-ribbon cancer symbol installation is an initiative and effort to spread awareness amongst the community about the disease, eradicate and abridge the number of premature deaths from cancer.
During the launch of the campaign, Mr. Joy Chakraborty, COO, said, “P.D Hinduja Hospital & MRC has been engaging with the people on the most critical issues of our time — from Organ Donation to Mental Health to No Smoking Street and now by the launch of this installation we intend to acknowledge the vulnerability, grace, and resilience exhibited by every cancer patient, survivor, families, and their care teams. A cancer patient’s journey begins with diagnosis at the hospital, and the hospital becomes the patient’s perpetual companion. This disease redefines the past, present, and future of the patient. It’s time to get together as a community and raise awareness around the disease and encourage people to recognize the symptoms early and get timely treatment”.
“Cancer treatment causes an emotional challenge to both patients and caregivers. Raising awareness about cancer as a community helps to normalize it as a lifestyle disease, reduces fear, increases knowledge, and places old myths and misconceptions to rest. With the increase in physical and psychological awareness, there is a growing need to ensure the best outcomes for patients beyond their physical health and appearance to cope with the treatment to fight the disease”, says Dr. Asha Kapadia, Chief of Medicine & Head, Department of Oncology at P. D. Hinduja Hospital & Medical Research Centre.
Apart from the 8-feet-ribbon cancer symbol installation placed at the bridge connecting both hospital buildings on SVS Road and keeping in mind the on-going pandemic crisis of COVID-19, everyone at the hospital management, including the patients, staff, and visitors states, were wearing specially designed masks with the message “Hope, courage and strength” to mark the significance of the day. So this world cancer day, let’s unite under one voice, work positively to eliminate this disease burden, and speak up for a cancer-free world. Indeed it is, “Our time to act is now” stated in the press release.
About P. D. Hinduja Hospital & MRC: P.D. Hinduja Hospital and Medical Research Center, which started off as a clinic in 1951, is today ranked as one of the leading Multi-Specialty tertiary care hospital in the country. For over six decades, this institute has worked to ensure that world-class healthcare delivery is provided to all. The hospital has always been an early adopter of technology in delivery of care; being amongst the first few hospitals in the country to have the first fully integrated robotics system – the da Vinci Xi Robot, the most advanced technology in gamma knife surgery, the Leksell Gamma Knife Perfexion, Digital Broadband MRI with ambient themes, True Beam Linear Accelerator and more. The hospital has on-board some of the best nationally and internationally recognized doctors and were the pioneers in its space to launch Care@Home and Short Stay Service. The hospital is accredited and certified by NABH, CAP, ISO and continues to partner with leading international institutes to establish centres of excellence for research. For its contribution to quality healthcare delivery, the hospital has also been bestowed with Best Multi-Specialty Hospital awards by different industry bodies. In the World’s Best Hospital Survey conducted by Newsweek Magazine in 20202, P.D. Hinduja Hospital was rated number 6 all India and number 1 in western India. In line with one of its guiding principles “Work to Give”, the hospital runs the Serve with Passion rural health programme under which free healthcare services are provided to people in the tribal areas of Maharashtra.ends
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