Tourism Australia invites Indians to ‘Experience the game and beyond’ at the ICC T20 World Cups in 2020 - Gensol Engineering Ltd. reaches 8% above IPO price on listing day - Seeing plastic waste as a resource: Covestro plans to promote circular economy, Seeing plastic waste as a valuable resource / Alternative raw materials to break away from crude oil / Fostering recycling through innovative processes - VODAFONE IDEA BUSINESS SERVICES AND NOKIA PARTNER TO LAUNCH SD-WAN TO HELP BUSINESSES DRIVE DIGITAL TRANSFORMATION - IRCTC listing ceremony held at BSE - Magnificent Trailer of Hindi Film "Ramrajya" launched - Himalaya Expands Its Hair Care Portfolio with Natural Shine Henna - DR AKSHATA PRABHU TO REPRESENT INDIA AT MS. INTERNATIONAL WORLD 2020 IN MIAMI, FLORIDA, UNITED STATES - Global Excellence Awards 2019 - Actress Madhuri Dixit Nene honors path breaking entrepreneurs and organisations - Aviation Giants Airport Authority of India, Air India and Air India Express Onboard TReDS platform M1xchange - Union Women and Child Development Minister Smriti Irani address press conference at BJP Party office  in Mumbai - Governor Koshyari asks people to use Khadi to empower rural artisans, Khadi Fashion Show at World Trade Centre - Lamborghini Opens New Showroom In Mumbai and Launches the Huracán EVO Spyder New showroom at the marquee address – Prabhadevi Launch of the new Lamborghini Huracán EVO Spyder, a design translated into open-air exhilaration Electrohydraulic, lightweight, soft top for pure Spyder feeling - Blue Star declared winner of the prestigious ‘Golden Peacock Award for Excellence in Corporate Governance’ for 2019 - Nokia announces over 2,000 5G patent declarations - Maruti Suzuki Ciaz continues its dominance for 5 years, Over 30% market share with more than 2.7 lakh delighted customers - Japan’s Nippon Life Insurance, announces the integration of Nippon India Mutual Fund (erstwhile Reliance Mutual Fund) into their Global Unified Asset Management Fold   - BKT SCORES GLOBAL AGREEMENT WITH SPANISH FOOTBALL LEAGUE LALIGA - America’s leading manufacturing state eyes technological ties with India, says Mr. Holcomb - Karan Johar, Anil Kapoor, Javed Akhtar, Asha Parekh, Ajay Mago & many others at the launch of Khalid Mohamed’s debut novel ‘The Aladia Sisters’, an Om Books International publication - HARMAN Opens Flagship Brand Store in Mumbai, experience the full range of JBL, Harman Kardon and HARMAN’s Luxury Audio Products at R City Mall in Ghatkopar, Mumbai - Actress Parineeti Chopra Premiering as Brand Ambassador for India’s First International Dive Expo “Adex India – Mumbai Dive Show Ocean Festival” the Longest run & Largest Dive Expo in Asia! now at BEC, Goregaon - Lifestyle & Adventure comes to the Heart of Mumbai, Opens a new ISUZU Brand Showroom at Nariman Point - Rate cuts must be accompanied by substantial transmission by banks to push credit, growth: ASSOCHAM - Apollo Hospitals Deploys Kronos Workforce Solution to Augment Superior Care - Bollywood Actress and Model Sanjana Sanghi visited a Teach For India classroom with school Children - Governor attends 150th Birth Anniversary of Mahatma Gandhi - T-2 TO THE NBA INDIA GAMES 2019, India’s first-ever floating court makes a grand debut - Bollywood Singer Falguni Pathak and Devotees perform Dandiya raas Garba Dance for Navratri festival celebration - Indian American physician and filmmaker Dr. Ravi Godse's English film "Remember Amnesia" happens to be the first film ever made with award-winning Hollywood, Bollywood & Marathi stars - Manappuram Home Finance Limited NCD Issue to Open on September 30, 2019 - The shoot for a international magazine cover - Bollywood actors during trailer launch of their upcoming film "BYPASS ROAD" - Pakkhi Hegde turns entrepreneur, launches her record label ‘Beyond Music’ - Ninth International “NextGen Genomics, Biology, Bioinformatics and Technologies (NGBT)” Conference in Mumbai - Polycab India Ltd. showcases its first-ever Polycab Experience Centre in Mumbai’s iconic electrical markets hub Lohar Chawl - SRCC Children’s Hospital redefines holistic pediatric care in India, NH-SRCC Hospital to conduct 200 cardiac surgeries per month for needy children under various Government schemes Around 1,400 children suffering from cardiac ailments screened in last one year across rural Madhya Pradesh, Maharashtra and Goa - Mukesh Ambani tops the IIFL Wealth-Hurun India Rich List 8th year in a row - Fibre-based Technologies to be a Key Enabler for Digital India: Broadband India Forum - EXPORT-IMPORT BANK OF INDIA ORGANIZES EXIM BAZAAR – AN EXCLUSIVE ART & CRAFT EXHIBITION OF HANDMADES - Actor Bhumi Pednekar along with Director of Suntuity REI- Imaan Javan come together with Celebrities, top business leaders and students all join hands for global strike, demand action on climate change in Mumbai - Mithali Raj and Siddhant Chaturvedi announce the 2nd edition of Skechers Performance Mumbai Walkathon - Nokia shows the way forward to accelerate the connected world in 5G era at Bangalore Innovation Day - The fully electric XC40 SUV – Volvo’s first electric car and one of the safest on the road - L&T Technology Services recognized as ‘Best Company for Excellence in Services’ by Indo-American Chamber of Commerce-West India Council - Mukesh Ambani tops the IIFL Wealth-Hurun India Rich List 8th year in a row, Record Stats: With 953 entrants, India’s most comprehensive Rich List grows overall by 122 - IRCTC’S Initial Public Offering (IPO) to open on Monday, 30, 2019 with Price Band of Rs. 315 – Rs. 320 per Equity Share each of Face Value of Rs. 10 each - Samsung (Mobile Phones) ranked as India’s Most Consumer-Focused Brand; Dell and Apple iPhone follow, 56 Indian brands feature among top 100; LIC, Tata Motors, Amul (Milk) lead India list - 76% of Mumbaikars who are stressed are at heart risk: Saffolalife Study - RCF announces Financial Results, Overall Performance And Company Highlights Post it’s 41St AGM - Aiming to provide women with a platform and enabling them to make a difference, India Brainy Beauty 2019 pageant is back with its finale - Vastrabharana 2019 exhinition organized by the Crafts Council of Karnataka - OPI, the #1 Salon brand worldwide in nail color and care, announced the launch of their new Peru collection in India - Bollywood Actors Salman Khan, Ameesha Patel & others during the launch of the Bigg Boss 13 in Mumbai - Union Minister Arjunram Meghwal inaugurates solo art exhibition of renowned painter Gopal Vyas, who celebrates 50 golden years - Global Survey Reveals Major Shift in Education Toward Do-It-Yourself Learning - 1 millionth Maruti Suzuki car exported from Gujarat’s Mundra Port, with shipments to more than 125 countries; cumulative exports cross over 1.8 million units - Solve for the planet: 24-Hour NASA Space App Challenge 2019 Begins - Hero Electronix forays into Consumer Technology, unveils a new Brand – Qubo, AI-powered Connected Smart Devices, Launches India’s first Smart Indoor Camera with advanced Artificial Intelligence-driven features

Samsung (Mobile Phones) ranked as India’s Most Consumer-Focused Brand; Dell and Apple iPhone follow, 56 Indian brands feature among top 100; LIC, Tata Motors, Amul (Milk) lead India list

MUMBAI, India, 25th September 2019, (GNI): South Korean tech giant Samsung Mobile Phones achieves a commendable feat of featuring in TRA’s Most Consumer-Focused Brands Report 2019 (CFB 2019), the third edition in the series. Laptop-maker Dell, Apple iPhone and LG (Televisions) secure 2nd, 3rd and 4th rank respectively. Of the top 100 Most Consumer-Focused Brands, 56 are of Indian and LIC, Tata Motors and Amul (Milk) lead the India list.

Commenting on the launch of the report N. Chandramouli, CEO, TRA Research, said “Consumers are speaking, and Samsung is listening. Focused on consumer-centric innovations, Samsung in the Mobile Phone Category has pushed the technology limits and set impeccable standards thus creating deeper, stronger and resilient consumer bonds.”

Pond’s and Honda, at 5th and 6th ranks respectively, are first time entrants in the top 20 list. LIC slips one rank to occupy 7th followed by Sony Televisions at 8th. Tata Motors enters at the 9th rank, followed by Amul which is 10th Most Consumer-Focused Brand in India and also leads in the Milk Category.

Th e report lists 500 brands that represent the elite 7% brands out of 10,000 that have excelled by increasing their Buying Propensity® or keenness-to-be-bought over two successive years, as measured between October 2017 to March 2019.

“In the new age of brand building, the brands have to shift from being just ‘invested’ to ‘committed’ the brands which make it among the Most Consumer-Focused have crafted meaningful engagements with consumers. Of the 10,000 brands analyzed, only 717 brands increased their propensity to be bought, while the rest saw a falling propensity,” added Chandramouli.

Among India’s 500 Most Consumer-Focused Brands, there are total 34 Super-Categories and 191 Categories. The categories with the maximum brands are F&B and FMCG contributing to 18% and 16% of the total brands in the listings respectively. Some of the category leaders in the report are Aviva Life Insurance (All India Rank 32) from Private Life Insurance, DTDC (All India Rank 313) from Indian Express Services, Fogg (All India Rank 31) from Deo/Perfume, Kangaroo Kids (All India Rank 31) from Pre-School, Otto (All India Rank 61) from Menswear, Oyo Hotels and Homes (All India Rank 197) from Hotels and Tanishq (All India Rank 29) from Jewellery.

About TRA Research, a part of the Comniscient Group, is a Brand Intelligence and Data Insights Company dedicated to understanding and analyzing stakeholder behavior through two globally acclaimed proprietary matrices of Brand TrustTM and Brand AttractivenessTM. TRA Research conducts a primary research with consumers and stakeholders to assist brands with their business decisions based on our insights o n Consumer Behavior. TRA Research provides Buying Propensity Reports mined from more than 30 million datapoints on brand intangibles of 12,000 brands and also provides bespoke studies based on the same matrices. TRA Research is also the publisher of 10 editions of TRA’s Brand Trust ReportTM and 5 editions of India’s Most Desired BrandsTM (earlier known as India’s Most Attractive BrandsTM)

About TRA’s Most Consumer-Focused Brand Report 2019 measures brands on their increase in Buying Propensity Index over the last year. This year, of the 10,000 brands that got compared for change in Buying Propensity, only 717 brands showed an increase in Buying Propensity over the previous year, a mere 7% of the total brands that were compared. The rest of the brands had a decreased Buying Propensity over the period. In effect, India’s Most Consumer Focused Brands is a list of exclusive few, those that are able to increase their consumer focus in a constructive way.

Link of the report- https://bit.ly/2kMNHM0

Be the first to comment on "Samsung (Mobile Phones) ranked as India’s Most Consumer-Focused Brand; Dell and Apple iPhone follow, 56 Indian brands feature among top 100; LIC, Tata Motors, Amul (Milk) lead India list"

Leave a comment

Your email address will not be published.


*