MUMBAI, July 4, 2019: Parag Milk Foods Ltd. (PMFL), a leading dairy FMCG company, today announced the appointment of Mr. Venkat Shankar as the company’s Chief Executive Officer. His appointment will be effective from 4 July 2019 and he will be reporting to the Chairman and the Board of Directors.
Mr. Venkat Shankar is a seasoned FMCG professional with over three decades of experience in Dairy, FMCG, Private Equity, Media and Advertising roles. Prior to joining PMFL, Mr. Venkat was the VP & Head of the Dairy Business at Britannia Industries Ltd. He has previously worked in Sales & Marketing at Pepsico and has 15+ years of experience in the FMCG food space. He has a PGDM from IIM Ahmedabad and an Engineering degree from IIT Kanpur.
In his new role at PMFL, Mr. Venkat will provide the necessary leadership and strategic direction to the Company and help achieve the Company’s short-term and long-term objectives. His vast experience would be greatly beneficial as the Company continues on its path towards becoming a leading player in the dairy FMCG space.
Mr. Devendra Shah, Chairman of Parag Milk Foods Ltd. commented, “We are delighted to welcome Mr. Venkat Shankar as our CEO. His extensive FMCG experience and illustrious career spanning over three decades would be tremendously valued in implementing the vision and objectives of the company as it continues on its journey towards becoming a leader in the dairy FMCG sector.”
Speaking on the appointment, Mr. Venkat Shankar, CEO of Parag Milk Foods said, “Parag Milk Foods Ltd. is constantly setting new benchmarks for the industry by pushing the envelope with innovation. It will truly be a privilege to work with a company full of talented people and brilliant brands. The company has built a strong and robust platform over the years and I am thrilled to be a part of this new phase of growth and look forward to creating long-term value for our stakeholders.”
About Parag Milk Foods Limited, established in 1992, is the largest private dairy FMCG Company with a pan-India presence. We have our own manufacturing facilities with in-house technology which are strategically located at Manchar in Maharashtra, Palamaner in Andhra Pradesh and Sonipat in Haryana.
We sell 100% cow milk products which are healthy and nutritious. Our integrated business model and strong R&D capabilities have resulted in us emerging as a market leader in providing innovative products to our consumers.
Our dairy farm, Bhagyalaxmi Dairy Farm Private Limited houses more than 2,500 Holstein Friesian cows, with a mechanized milking process. Under brand “Gowardhan”, we offer traditional products like ghee, dahi, paneer etc. while under brand name “Go” we offer products like cheese, UHT milk, buttermilk, lassi, yoghurt etc.
‘Pride of Cows’, the flagship brand of Parag Milk Foods was introduced with the proposition of a Farm-to-Home concept targeted towards customers seeking premium quality cow milk. The Company also forayed into dairy based beverages with the launch of “Topp Up” and “Slurp” – a mango drink with a dash of milk. Recently the Company has also ventured into the B2C segment for whey protein with the brand Avvatar – India’s first 100% vegetarian whey protein manufactured in India. Our goal is to become the largest dairy FMCG company with an emphasis on providing healthy and nutritious products to consumers.
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