MUMBAI, (GNI): Burger King India announces its association with the upcoming T20 League cricketing carnival, as it signs an exclusive category partnership with Mumbai Indians for the second year in a row. As part of the collaboration Mumbai Indians, will proudly sport Burger King logo on their outfit.
Celebrating this season with a delectable twist, Burger King has curated a special whopper named after the partner team which is available on the menu through this season of Mumbai Indians. The Mumbai Indians Masala Whopper is inspired by the flavourful spices of Indian gravies. This unique offering, starting at Rs 179 will be available in restaurants located across Mumbai, Pune & Gujarat in western region.
Further setting the tone for this cricket season, and taking forward their partnership towards a noble cause, Burger King in continuation with its campaign ‘Sixes for Kings’, shall have an additional exciting element this year. Throughout the season, on every six hit and on each wicket taken by Mumbai Indians player, the brand shall give away Whopper meals to the girls of Avasara Foundation. The partner NGO provides the highest quality education to underprivileged girls in Pune.
Commenting on the partnership, Rajeev Varman, CEO – Burger King India Private Limited said, “I am delighted to announce our partnership with Mumbai Indians for the second consecutive year. Cricket has always proven to be the most impactful medium to connect with our guests and strengthen our brand visibility. This season we have pushed the boundaries to engage our fans in an exciting in-restaurant experience. With numerous engagement activities and special menu dedicated to cricket fans, we are sure that our guests will have a Whopper of a time with this association.”
Mumbai Indians spokeseperson, said, “Mumbai Indians is excited to partner with Burger King India for second year in a row. Mumbai Indians endeavor to create meaningful partnership for our fans who can experience the cricket fever through the Burger King.
The Founder of Avasara Leadership Foundation, Mrs. Roopa Purushothaman said, “We are grateful to BURGER KING for taking forward the ‘Sixes for Kings’ initiative this year as well. Our students are truly grateful for these Whopper Meals and the ongoing support to our organization. The ‘Sixes for Kings’ pledge means a lot to all of us”, stated in the press release.
ABOUT the Burger King India Private Limited is the master franchisee for BURGER KING® in India, operating BURGER KING® restaurants nationwide. Burger King India opened its first restaurant in India in 2014 and operates 186 restaurants across India, in Delhi NCR, Punjab, Rajasthan, Mumbai, Nashik, Pune, Bengaluru, Chennai, Hyderabad, Kerala, Gujarat, Dehradun, UP, Bhopal, Gwalior & Bhubaneswar.
For more information, please visit www.burgerkingindia.in
ABOUT THE BURGER KING® brand worldwide: Founded in 1954, the BURGER KING® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER®, the BURGER KING® system operates more than 15,000 locations in approximately 100 countries and U.S. territories. Almost 100 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. The BURGER KING® brand is owned by Restaurant Brands International Inc. (TSX,NYSE:QSR), one of the world’s largest quick service restaurant companies with more than $23 billion in system sales and over 19,000 restaurants. To learn more about the BURGER KING® brand, please visit the BURGER KING® brand website at www.bk.com or follow us on Facebook and Twitter.ends