Dia Mirza with Designer Ruchi Roongta and Rashi Agarwal – photo by GNI
DELHI, (GNI): Dia Mirza took over the ramp while walking for label Ruceru at the Autumn/Winter 2019 FDCI India fashion week. Ruceru presented their Autumn/Winter 2019 collection ‘I Am’, designed for all the phenomenal women that live their lives on their own terms. ‘I am’ celebrates all virtues of womanhood. ‘I Am’ is the story of ordinary women who wear their scars and imperfections with pride. ‘I am’ is a phrase that is laden with a vast array of possibilities that women not only aspire to be but would also like to challenge. “I am” celebrates the flawed authentic woman who can be anything and everything. The collection was an attempt to debunk the idealization of beauty and encourage women to embrace themselves as they are. Bringing their thoughts to life, they have introduced beautiful fine embroidered warm dupattas, making the garments ideal for winter weddings, and likewise quilted lehengas and sarees to keep warm. Their collection upholds the idea that more than the eyes of the beholder; beauty lies within. The collection features fabrics such as pure silk, silk dupion, organza, tissue chanderi with hand embroidered quilts lending it a luxurious feel. The rich tones of navy and grey depicted sorrows of one’s life, and yellow is the colour of the brighter days, champagne referred to the blurred line of these two extreme emotions.
Dia Mirza’s outfit was a sunshine yellow lehenga handcrafted with embroidered quilted panels hand stitched with sheer organza gored skirt. The blouse, on the contrast, was woven with embroidered panels made out of Peeta work with burnt and treated dabka and Salma. The veil was constructed with quilted embroidered panels hand-stitched with organza filled with satin stitches and French knots teamed with gold sequins and beads.
Dia Mirza as the showstopper for Ruceru epitomized the values of the modern woman. She was the perfect showstopper for the collection ‘IAm’ because not only is she a ravishing beauty, but also a woman of substance. She has not only touched numerous lives through her charitable initiatives, but is very vocal about issues on women empowerment and body positivity.
Quote by Designer Duo –Ruchi Roongta & Rashi Agarwal
‘With the collection ‘I am’, we celebrate the power of the ordinary woman. The idea was developed as an antidote to the superficial societal stereotypes about the perfect body type and the perfect complexion. Women are constantly burdened with unrealistic standards of beauty. In this collection, we’ve portrayed the beauty in our everyday lives and we hope this will inspire one and all to look beyond such shallow parameters and appreciate the real beauty that lies within us. The fabric, the design, the overall appearance, is crafted in a way that combines comfort with beauty.’ends Instagram: @ruceru.kolkata