MUMBAI, (GNI): One of India’s fastest growing sports-tech startups, LivePools, co-founded by serial entrepreneurs Gaurav and Vickram Assomull, aims to surpass 5,00,000 registered users this cricketing season, leveraging its alliance with Indian International cricketer Yuvraj Singh as official ambassador. The announcement was made at a private event and brand shoot on Friday, 8th February 2019, held at the premises of collaborators RSSP & MUD Studio, Mumbai.
LivePools is known for its skill based sports predictor game platform, across cricket, football and kabaddi; which is popular among working professionals and youth who love sports. The company, though in nascent stages, already has over 1,60,000 registered users on its website and Android app. Livepools has already created a healthy following with sports fanatics playing and competing using their sporting knowledge to win cash prizes and gifts.
Conferred with honours, such as the Padma Shri and Arjuna Award, venerated cricketer Yuvraj Singh is an all-rounder with several noteworthy career highlights. He was among the top performers at the 2007 ICC World Twenty20 and held the vice captaincy of the Indian ODI team, aside from being named Man of the Tournament in the 2011 ICC Cricket World Cup and famously hitting six sixes in one over, a rare feat in any form of senior cricket.
Speaking about the association, Yuvraj Singh, Brand Ambassador, LivePools, said, “I have decided to put my name and face to the brand as I am a sports enthusiast and believe that fantasy sports is a great way to further engage fans. The co-founders Gaurav and Vickram Assomull are great guys to work with, having already built multiple successful businesses.”
Gaurav Assomull, Co-founder, LivePools, added, “At LivePools, we want users to enjoy all things sports within the digital space. Cricket is popular in India and fantasy cricket is the next big thing. Yuvraj Singh is a role model for every sports fan and we are delighted to have him on board.”
Vickram Assomull, COO, LivePools, commented, “Our aim over the next couple of years is to position ourselves as one of the leading fantasy based sites in the country.”
Also present on the occasion, actor and model, Dino Morea, Investor, LivePools, said, “The tech space in India is growing at an accelerated pace and sports being as big as it is in the nation, made this platform a proposition too good to ignore, hence, the justifiable investment.”
With the convergence of sports and technology, advent of affordable smartphones and easy access to high-speed internet; fans can now engage with their sport of choice in an immersive manner. Conventionally, fantasy sports has been player-based, but LivePools has created the first of its kind team-based fantasy sports.
At LivePools, hordes of users participate to make combinations for matches and challenge other players, win by scoring maximum points based on their sporting knowledge, skills, statistics and eventually by how their chosen team performs in real life matches.
ABOUT LivePools Private Limited is already one of India’s leading games of skill within the fantasy space. LivePools provides users with all the statistics required for users to make selections and predictions using all the information provided and their knowledge of sports, including the results of matches and top scoring players within matches; who compete against each other in what is known as ‘social gaming’.
ABOUT GAURAV ASSOMULL (Co-founder): A hard core sports fan, he conceptualised LivePools back in 2016. Already playing across other platforms, domestic and internationally, he decided to create a game, which would allow Indian sports fans to use their knowledge and skill to play against other people.
Gaurav is also the Co-founder of Intergen Energy Limited, an infrastructure company focusing on water treatment, sewage treatment and road construction in India; primarily focused on government contracts. Intergen Energy was co-founded with partner Karan Singh in 2012. The company is now executing over 400 crores of projects and are gearing up for an IPO by 2021.
Prior to Intergen Energy, Gaurav worked in his family business Magnum Petroleum in Nigeria, after having gained experience working at Glencore PLC on the trading floor.
VIKRAM ASSOMULL (Co-founder): Vikram moved to India in 2018 to help launch LivePools. Also an avid sports enthusiast, he believed fantasy gaming was the next big thing in India.
Vickram is also the Founder and Director of Duxbury Security, a security company based out of Nigeria. Duxbury Security works closely with the Nigerian Government supplying X-ray and Security equipment for Boarders, Shipping Ports, Oil Depots, Airports and Government Buildings.
DINO MOREA (Investor): Dino is an Actor, Entrepreneur, Fitness Enthusiast, and he wears all three hats quite comfortably.
Dino started his film career in Mumbai in 1999 and has gone on to do 16 films till date, making him extremely popular amongst Indians all over the world. He became producer in 2012, and the production house now has 3 films ready to go into production. Armed with plenty of innovative ideas and a burning ambition to be a successful entrepreneur too, Dino set up a few companies to help take these ideas forward.
DM Fitness Pvt Ltd was set up to provide fitness solutions for all. Street fitness was their primary goal, and hence have set up well designed, simple yet effective fitness stations on pavements, by the sea, in parks, etc. for the public to use. They have also ventured into the health food market starting with juices, GoCane, a brand of healthy sugarcane juice hit the market over a year ago.
Dino has also invested in a few startups, some to do with social media, some in the data analytics space, and one, which is service related. However, LivePools seems like it could be his best investment yet.ends