MUMBAI, (GNI): Anita Dongre’s first collaboration with TENCEL™ at Lakmé Fashion Week Summer Resort 2019 draws inspiration from the first rays of summer, mirroring nature’s blossoming freshness. This season, Anita Dongre celebrates the magic of the idyllic summers with a ready to wear SS’19 collection ‘A Summer Reverie’ at Taj Lands End, Bandra, in Mumbai.
The development of this collection starts from TENCEL™ fibres which are hand spun along with silk and satin into a thousand strands and finally woven into fine summer blends. Taking center-stage are light, flowy, silhouettes in fresh floral hues of yellow, apricot, seafoam, surf blue, onion pink and blush; while playful summer prints in pista green, marigold yellow, misty blue, champagne pink and cheerful lavender perfectly embody exquisite flowers in all their bloom. Simple and minimal, the collection features light-weight lehengas, colourful maxi dresses, gorgeous jumpsuits and beautiful crop tops with skirts.
The menswear line consists of kurtas and bundis made using TENCEL™ fabrics and highlighted with happy colourful prints. It’s a perfect addition to a man’s wardrobe for a summer destination wedding.
Designer Anita Dongre said,“Sustainable textiles are the need of the hour and we look forward to partnering with Tencel to create designs in fabrics that are produced with zero impact on the environment.”
Avinash Mane, Commercial Head, South Asia, Lenzing AG said, “Over the past few years, we have witnessed a transformation in sustainability in terms of fashion where it has taken a center-stage for mainstream discussion. Consumers are waking up and are curious to know how their garments are made. TENCEL™, a textile premium brand under the Lenzing Group, offers one of the most sustainable fibers using an award-winning “closed-loop” production process to create fabrics. Sustainability has always been part of our DNA and we are glad to associate with Anita Dongre who has made a large contribution towards sustainable fashion. Our collaboration with Anita Dongre will help offer greater exposure to the Indian consumers to make conscious fashion choices.” ends