MUMBAI, (GNI): So many things shape our future growing up from the friends we make; to the subjects we love at school. Dove believes that every girl should feel confident about herself. The recently conducted ‘Dove Girls Beauty and Confidence Report (2017)’, however, revealed some unsettling statistics about how Indian women, especially young girls, perceive themselves. The most disconcerting of these is that 6 in 10 Indian girls do not have high body esteem and feel the pressure to look beautiful. In a world, that’s filled with images of unrealistic appearance ideals and pressure from social media, the transition from childhood to adulthood is a challenging time.
To address this concern, Dove celebrated the International Day of the Girl Child by hosting the Dove Self Esteem Project workshop at The Universal School in Mumbai. The workshop brought together 100 young girls between the ages of 12 to 14 and was graced by Bollywood Actress and body positivity influencer Shikha Talsania. The event addressed how issues of low body confidence and anxieties over appearance stop young people from being their best selves, affecting their health, friendships and even performance at school. The students were engaged in an hour-long session comprising fun exercises and discussions on their perception of beauty.
The Dove Self-Esteem Project was started by Dove to young people all around the world build positive body confidence and self-esteem. Started in 2004, this initiative today has reached more than 29 million young people around the world and aims to reach 40 million by 2020. It is the beginning of a journey that promises to grow bigger, touching more and more lives in the years to come.
On attending the workshop, Shikha Talsania said, “Honoured to be a part of the dove self-esteem project workshop today. It’s important to start the conversation about the impact of pressures one experiences about beauty ideals, stereotypes etc young. I hope that platforms like the dove self-esteem project continue paving the way and provide the wave of change that young girls and boys need.”
“It was an absolute pleasure to have Shikha Talsania join us and share her experiences with the young minds. At Dove, we believe no young person should be held back from reaching their full potential. Through this project we aim to help 40 million young people build a positive body confidence and self-esteem, by 2020.” Ms. Harman Dhillon, General ķManager – Skin Cleansing, Hindustan Unilever, told media during the event.
Dove®, manufactured by Unilever, is the No. 1 personal wash brand nationwide. One in every three households uses a Dove® product, which includes beauty bars, body washes, face care, anti-perspirant/deodorants, body mists, hair care, styling aids and Dove® Men+Care™, developed specially for men. Dove® is available nationwide in food, drug and mass outlet stores.
Unilever is one of the world’s leading suppliers of Food, Home and Personal Care products with sales in over 190 countries and reaching 2 billion consumers on any given day. It has 174,000 employees and generated annual sales of €49.8 billion in 2013. Over half of the company’s footprint is in the faster growing developing and emerging markets (57% in 2013). Their portfolio includes Persil, Dove, Knorr, Domestos, Hellmann’s, Lipton, Wall’s ice cream, Marmite, Magnum and Lynx.
Unilever’s Sustainable Living Plan (USLP) aims to double the size of the business whilst reducing environmental footprint and increasing positive social impact. It says the USLP is their strategic response to the challenges businesses face operating in an uncertain and volatile world. Its three goals are:
- Helping more than a billion people take action to improve their health and well-being
- Sourcing all their agricultural raw materials sustainably by 2020
- And decoupling their growth from their environmental impact
Supporting these goals, the company has defined nine commitments, underpinned by targets encompassing social, environmental and economic areas. For more information about the Unilever Sustainable Living Plan at www.unilever.com/sustainable-living/.
Unilever was ranked number one in their sector in the 2014 Dow Jones Sustainability Index. In the FTSE4Good Index Series, they attained a top environmental score of 5, leading to inclusion in the FTSE4Good Environmental Leaders Europe 40 Index. In 2014 they led the list of Global Corporate Sustainability Leaders in the GlobeScan/SustainAbility annual survey – for the fourth year running. In 2014 Unilever was named in LinkedIn’s Top 3 most sought-after employers across all sectors and is also LinkedIn’s No. 1 most sought-after FMCG employer worldwide. For more information about Unilever and its brands, please visitwww.unilever.com.