NEW DELHI, (GNI): Bata Signs Actress Kriti Sanon as its new Brand Ambassador with Thomas Archer
Bata, Chief Marketing Officer, Bata Shoe Organisation in NEW DELHI- photo by GNI
NEW DELHI, (GNI): Bata Signs Actress Kriti Sanon as its new Brand Ambassador in New Delhi – photo by GNI
NEW DELHI, (GNI): Riding on the momentum of being the new
favourite of the young and fashionable Indian, Bata India has signed
Bollywood actress Kriti Sanon as its new face.
The 27-year old Sanon of superhit film ‘Bareilly ki Barfi’ & ‘Dilwale’ fame
is one of the most stylish youth icons and trendsetters of the film industry
and is counted among the most sought-after Bollywood personalities with a
huge fan base comprising mostly Gen Next. Kriti Sanon has been recently
conferred the Dadasaheb Phalke Excellence Award for her performance in ‘Bareilly Ki Barfi’.
“Bata is an iconic brand, and I have been a big fan of Bata shoes since
early childhood. So, I was delighted when Bata approached me to be the face
of their brand. And the delight turned into surprise when I saw the stylish
and fashionable collection that they have introduced for the women of today.
It’s amazing to see the new fashion-forward avatar of Bata and I am excited
about creating something special together. At heart, I am a Bata girl, who
subscribes to the brand motto Me & Comfortable with it” said Kriti Sanon, on
her association with Bata.
As Bata’s new brand ambassador, she’ll be seen promoting Bata’s popular
brands including the newly launched Bata Red Label fashion collection. This
new and stylish collection is already available across all Bata stores.
“Kriti’s creative talent, drive and her fresh approach to style are the
perfect match for Bata. We are very excited to have Kriti as the face of
brand Bata in India. Kriti is the perfect choice as she reflects Bata’s
personality of being vibrant and authentic. She is easy-going with a high
style quotient, a quality which we greatly value at Bata. Something that
makes her the perfect role model for young Indians,” said Mr. Thomas Archer
Bata, Chief Marketing Officer, Bata Shoe Organisation. Ends