MUMBAI, (GNI): Reebok brand ambassador Shahid Kapoor in Always Classic campaign, in Mumbai – photo by Sumant Gajinkar
The Spring Summer 2018 campaign unveils the brand’s iconic athleisure collection through its authentic style pioneers
MUMBAI, (GNI): Today, Reebok Classic revealed its Spring/Summer 2018 campaign that celebrates the brand’s most disruptive and authentic style pioneers, challenging them to step up to the global stage to define what ‘Always Classic’ means to them.
The campaign unites Reebok Classic’s iconic silhouettes: the Freestyle Hi,Classic Leather, Club C and Workout Plus by capturing some of today’s most unconventional creative visionaries –including Bollywood super star Shahid Kapoor, international supermodel and style icon Gigi Hadid, model and social media celebrityShereen Sikka and entrepreneurAnand Ahuja.
With a heritage firmly rooted in encouraging self-expression and embracing nonconformity, the campaign honors Reebok Classic’s longstanding commitment to pushing creative boundaries. The Always Classic campaign challenges people across the globe, to show what it means to be a Classic on their own terms.
“Movies have evolved so much from the time I first came onto the scene. Stories have changed. Protagonists have changed. Antagonists have changed. But somethings have not. Honesty is classic. Hard work is classic. Integrity is classic. And that’s classic to me.” Reebok brand ambassador Shahid Kapoor responds when asked what Classic meant to him.
Born in the 80s, Reebok Classic’s Franchise Four sneakers each have their own unique heritage, personality and attitude. While today’s culture drives us to fit the norm, the message at the core of Always Classic is to empower individualism, encouraging us to push our creativity to new depths. The new campaign is a call-to-action for people to embrace their individuality and live up to their full potential as a fierce/pioneering/unstoppable/fearless style leader, the press release stated.
Watch these daring pioneers describe what it ”What it Means to Be Classic” here.