MUMBAI, (GNI): Bollywood actress Dimpal Kapadia with Poona Singhal at Pichvai: Tradition & Beyond an exhibition that showcases the contemporary interpretation of Pichvai works that will bring the traditional Indian art form into a new avatar in Mumbai – photo by Sumant Gajinkar
MUMBAI, (GNI): Pooja Singhal, a Delhi based art enthusiast & designer, proudly present her third edition of the Pichvai revival series titled, Pichvai Tradition & Beyond, that opened in Mumbai on the 4th of April 2018 at Famous Studios. This followed the first exhibit in New Delhi in 2015 and special presentation at Kochi Muziris Biennale 2016-2017.
Pooja Singhal hosted a dinner on the 4th of April to celebrate the opening of her show. The event hosted was attended by over 50 guests such as Dimple Kapadia, Divya Thakur, Harsh Goenka and Mala Goenka, Moses, Greg Foster, Maithili Ahluwalia, Mayuri Garware, Penny Patel, Haseena Jethmalani, Shreyaasi Goenka, Shilpa Gupta, Malini and Rahul Akerkar, Deepshikha Khanna, Shirin Gandhy, Asad Lalji and others.
The show was presented by the Saraswati Singhal Foundation, a philanthropic organisation established for the purpose of education, skill development, promotion and revival of arts and culture focused on Rajasthan, especially in the city of Udaipur. The Pichvai – Tradition & Beyond initiative has been supported to revive this art and in the process provide livelihood and sustenance to the remaining Pichvai and miniature artists.
For traditional arts to have a resonance and relevance to contemporary audiences, they constantly need to be re-interpreted and contextualised for the here and now. Pooja Singhal, is a third generation entrepreneur belonging to a family from Udaipur. Her initiative brought to the public eye artworks that have been reworked with layered historical influences in newer scales, formats and themes. The true success of the project has been to work with the remaining few master miniature artists and train a fresh group of artists within the formation of an atelier. Here, unencumbered by the weight of tradition, supremely skilled painters have merged traditional techniques with contemporary application and ingenuity.
Talking about the show, Art Enthusiast and Curator Pooja Singhal said, “The show has been a landmark achievement in my journey of revival. It is my largest show yet and Famous Studios lends an industrial ambience to showcase a traditional art form. It is the perfect opportunity to show the versatility and flexibility of Pichvai art.” ends