Sussanne Khan to lend her design expertise to Ashwin Sheth Group. This collaboration will set new milestones in the luxury housing space.
MUMBAI, (GNI): Luxurious residences have been booming in the industry and witnessing a soaring demand. With improved standards of living and taste for the finer things in life, it has become imperative to source the best talent to create these masterpieces. To expose residents to the choicest of designs and an opulent lifestyle, Ashwin Sheth Group has partnered with India’s luxe designer and founder of The Charcoal Project, Sussanne Khan.
At The Charcoal Project along with a team of Architects, Interior designers, product designers, Sussanne Khan has delivered many conceptual projects in the world of residential private homes, destination villas, commercial offices and model show apartments.
Adding another feather to the hat, Sussanne Khan will lend her design expertise to Ashwin Sheth Group to create luxe spaces with her signature style that is a a seamless blend of industrial masculine with feminine edgy chic. Sussanne Khan believes that luxury is about emotion and design is her tool and there are limitless possibilities in design. A fine medley of Sussanne Khan’s unique design sensibilities and Ashwin Sheth Group’s incomparable experience in the real estate space will set the bar high in the luxury market.
Speaking on the association, Maulik Sheth, Director, Ashwin Sheth Group said, “We are delighted to announce our association with celebrity designer Sussanne Khan for Sheth Avalon and are confident that we will be successful in setting a benchmark for luxurious living. We have always believed in ‘Life by Design’ and with Sussanne’s incomparable design sensibilities we hope to provide a unique living experience. We will continuously strive to offer an opulent lifestyle in all our future endeavours.”
Speaking about the partnership with Ashwin Sheth Group, Sussanne Khan, Celebrity Designer said, “I am looking forward to my partnership with Ashwin Sheth Group. My design elements will be applied to the clubhouse, lobby and luxe amenities of their luxury project Sheth Avalon. Given the synergies, our design sensibilities share I am confident that will define the future of elevated design forms for the residents.”
About Ashwin Sheth Group: Ashwin Sheth Group is a leading developer in the luxury housing, retail and commercial segment of real estate, with a global footprint.
The group was founded in 1986 by Mr. Ashwin Sheth, a visionary with implacable determination. Since its inception, the organization has created some of the largest townships, complexes and tallest skyscrapers through resourceful planning, an unwavering focus on quality and customer-oriented designs. The company’s portfolio boasts of over 40,000 homes built, 80 projects and over 20 million square feet, developed and delivered.
Ashwin Sheth Group has also extended its real estate presence abroad with great success. Sheth Estate (International) Ltd, a wholly owned subsidiary of Sheth Developers Pvt Ltd and its international arm, is an established realty name in the UAE. Its Dubai brand, IRIS has enhanced Dubai’s skyline with ambitious developments in the residential, commercial, and mix use projects space, adhering to the highest standards of design, planning, location, luxury and comfort.
Currently, Ashwin Sheth Group has 7 ongoing projects in Mumbai: Midori at Dahisar; Montana at Mulund; Avante at Kanjurmarg; and Avalon, Zuri, Vasant Lawns & Fiona at Thane.
About The Charcoal Project: Sussanne Khan obtained an Associate Art Degree in Interior Design from Brooks College, Long Beach, California in the year 1995, and designed her first project in 1996. Further through the years she has practiced her unique style of interior design.
On Feb 26th 2011, Sussanne founded and introduced The Charcoal Project, India’s first and most unique design concept store. The store changed the meaning of curated interior design in India. Meticulously created by Sussanne herself, the 14,000 sq.ft store has two commanding levels and presents lines by premier global and Indian designers Andrew Martin, Abu Jani & Sandeep Khosla and her very own hand crafted furniture collection “Sussanne Khan pret home.”
She uses metal, wood, natural fiber’s, concrete, geometric patterns, organic forms, embellishments, all subtly woven together to create what she calls quiet luxe, her signature style; a seamless blend of industrial masculine with feminine edgy chic. Her belief is that luxury is about emotion and design is her tool.
At The Charcoal project along with a team of Architects, Interior designers, product designers, Sussanne has delivered many conceptual projects in the world of residential private homes, destination villas, commercial offices and model show apartments for various leading real estate companies. She continues to design and create intriguing new concepts that define her unique style of thought.
Sussanne resides in Mumbai with her two sons, Hrehaan & Hridaan and believes that through all journeys of life, stand tall and “dare to dream the impossible”. ends