MUMBAI, (GNI): Reliance Industries Ltd. (RIL) will unveil a new fabric brand R | Elan™ at the upcoming Lakmé Fashion Week scheduled towards the end of this month. Leading couture designer and fashion doyen Anita Dongre will present a range of exquisite outfits fashioned from this new-age fabric as part of her exclusive collection in a Headline Show. The innovation is at the core of warp and weft of R | Elan™ fabric, meeting a medley of first-of-its-kind design and craft from a couturier par excellence, this collection has been conceptualized to envisage and demonstrate fabrics of the future. The outfits are thus being referred to as ‘Future Couture’.
R|Elan™ is an umbrella brand from the house of RIL, encompassing a range of new-age fabrics. It is a perfect blend of art and smart, with fabrics providing enhanced aesthetics, performance and comfort. Through R|Elan™, RIL aims to cater to all consumers across all apparel segments.
As an industry leader and a pioneer, the polyester division of RIL is at the forefront innovating value-added, easy-care, and more comfortable fabrics. R | Elan™ is the NextGen Fabric 2.0.
Following extensive research and development, and using its expertise in fibre re-engineering, RIL has created R|Elan™ – a portfolio of speciality fabrics. R|Elan™ enhances performance attributes in all apparel segments, such as active wear, denim, and ethnic wear – both formals and casuals.
R | Elan™ fabrics are made from specially engineered fibres that provides perfect fusion of functionality and fashion. Two of these technologies – R | Elan™ GreenGold & R | Elan™ FreeFlow, have been used to create the outfits, which will be showcased at Anita Dongre’s exclusive collection at Lakmé Fashion Week-Summer Resort 2018. R | Elan™ is also set to launch a host of fabric innovations on the lines of eco-friendly fabric, moisture management, odour control and enhanced look and feel, in the coming months.
R | Elan™ powered by FreeFlow promises greater fluidity, increased finesse, richer colours, and more control than ever on how the fabric performs, enabling designers to deliver not just collections but never-before-felt experiences of couture.
R | Elan™ powered by GreenGold is one of the most eco-friendly fabrics globally, with one of the lowest carbon footprints. Made from 100% used plastic bottles, GreenGold furthers the sustainability story with a traceable manufacturing process that uses renewable energy.
Along with the recent launch of the R|Elan™ brand, RIL is also creating a robust fibre-to-fabric value chain to ensure that these innovations match the commercial expectations of fashion and apparel designers.
Watch out for Lakmé Fashion Week for immense possibilities Anita Dongre’s unmatched expertise creates out of innovative fabrics R | Elan™.
While sharing her experience with R | Elan™ Anita Dongre said “The time has come to test the traditional boundaries of styling from the very DNA of design to the wearer experience and to its ultimate impact on the planet. #FutureCouture is this arena where high fashion meets high function. With R | Elan™ I was able to enhance the aesthetics of the collection as well as amplify the larger benefits people would get from wearing it. The need of the hour is to make innovative and sustainable fabrics become mainstream”.
“Anita Dongre, is a leading fashion designer in India and we are very eager to see the best blend of her extraordinary designs and R|Elan’s performance and aesthetic aspects. The Headline Show of Anita Dongre at LFW will provide us a great platform to showcase apparels made out of our innovative fabric technologies.
R|Elan FreeFlow is one of our technological innovation based flagship fabric line and we are expecting its high fashion quotient, look and feel aspects to find great appeal with users,” Gunjan Sharma, CMO – Polyester Business, RIL said.
Anita Dongre’s collection, presented by R | Elan, will be unveiled on Thursday, 31 January at ITC Grand Central, Lower Parel. Entry by Invitation only.
Follow R | Elan on the channels below and take part in the future of fashion with #FutureCouture and #RElan.