Tanishq introduces a gorgeous range of statement earrings and cocktail rings
MUMBAI, (GNI): Tanishq, India’s most-trusted jewellery brand, announces the launch of Glitterati– its latest range of contemporary diamond jewellery. This stunning collection comprises of statement earrings and cocktail rings, starting at a price range of INR 65,000/-. The pieces from this collection have been crafted to match the design sensibilities of today’s women.
As the popular saying goes, diamonds are a girls’ best friend, and today’s modern woman is always looking for a piece of jewellery that will up her style quotient. Through this collection, Tanishq aims to fulfil this innate desire of owning a piece of statement diamond jewellery by making it more affordable and accessible. What sets Tanishq apart is the kind of diamonds that are used in each of these pieces. Tanishq diamonds are marked by a brilliance in craftsmanship and meet the highest standards of colour, clarity, carat, cut and class. Only six out of ten diamonds suit the criteria to make the cut at Tanishq.
It’s that time of the year when year-end parties, family get-togethers, cocktail parties and wedding receptions will keep one’s social calendar full. And a true socialite never fails to dress for the occasion and make an impression with each appearance. The pieces from this collection are sure to become an integral part of any woman’s ensemble. The statement earrings and cocktail rings from the Glitterati collection are a play on diamonds and coloured gemstones. A cocktail ring can be paired with a traditional ensemble in case one steps out for a wedding and can also be paired with a more modern outfit for a party.
Speaking about the latest diamond collection from Tanishq, Deepika Sabharwal Tewari, Associate Vice President – Marketing, Jewellery Division, Titan Company Limitedsays, “Diamonds have always been viewed as an aspirational purchase. And as more and more women show an increasing affinity towards diamond jewellery, we at Tanishq, are happy to offer Glitterati – an affordable yet highly stylish range of jewellery to her. We are sure that the statement earrings and cocktail rings from this collection, will increase the aspirational quotient of diamonds. To stay true to our promises of providing the best–in–class diamond jewellery, we abide by the Tanishq Diamond Promises. These promises are a set of guidelines that we have set for ourselves as a brand. Through the diamond promises, we ensure that only quality diamond jewellery is made available to our customers.”
With over 70 gorgeous earrings and rings to choose from, the collection is available across Tanishq stores.
About Tanishq: Tanishq, India’s most-loved jewellery brand from the TATA Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality for over two decades. It has built for itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with jewellery that meets her traditional and contemporary aspirations and desires. Attesting to this commitment towards excellence, in 2017, Tanishq has been awarded the title of The Most Trusted Jewellery Brand in India by the Trust Research Advisory. To stress on their commitment to offer the purest jewellery, all Tanishq stores are equipped with the Karatmeterwhich enables customers to check the purity of their gold in the most efficient manner.
Tanishq offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 5000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently spreads across 228 exclusive boutiques in 140 cities. Ends