L-R: Abhay-Bahugune-Chief-Operating-Officer-COO-–-Van-Heusen-Aditya-Birla-Fashion-and-Lifestyle-Ltd-and-Dino-Morea-showstopper-walking-the-ramp-at-Van-Heusen-GQ-Fashion-Nights-2017-Day1-min. In Mumbai – photo by GNI
Anil Kapoor – the showstopper- walking the ramp for Raghavendra Rathore’sShow at Van Heusen + GQ Fashion Nights 2017 -Day1-min, in Mumbai – photo by GNI
MUMBAI, (GNI): GQ India, the ultimate authority on men’s fashion and lifestyle, and India’s leading lifestyle brand for professionals, Van Heusen, launched the 3rd edition of Van Heusen + GQ Fashion Nights at Taj Land’s End, in Mumbai, last night. Day 1 of the glittering fashion soiree saw ace designers Shantanu & Nikhil, Dhruv Kapoor, Ujjawal Dubey, Sahil Aneja and Raghavendra Rathore showcase strong collections. While Radhika Apte was the showstopper for Shantanu & Nikhil,Ayushmann Khurana walked the ramp for new-wave designer Sahil Aneja. Anil Kapoor was at his suave best as he walked for Raghavendra Rathore andDino Morea was the showstopper for Van Heusen.
The evening also witnessed Van Heusen showcase an exclusive premium line of luxury menswear. The Van Heusen SS 2018 Collection included Power Greens and featured the best of cottons, natural linens and fashion formals in fresh greens and cool mints for the confident man’s wardrobe.
Ever since its launch in 2008, GQ India has always been at the forefront of all things related to the modern Indian man. The last 9 years have seen GQ play an instrumental role in revolutionizing menswear in India, bringing about a tidal wave of change that has trickled down to the average man on the streets, further substantiated by Van Heusen + GQ Fashion Nights.
Known for their progressive take onfashion, brothers Shantanu & Nikhil opened Day 1 by unveiling their SS’18 collection Thar. Thar, as a collection, is an urban take on the timeless tribes of Rajasthan. The collections featured layered pleating, bold color blocking, long line cape structures, reinterpreted drapes, relaxed silhouettes and surface ornamentation with elements of tassels being interwoven to break away from any categorization of gender.
The ever-so talented actress – Radhika Apte walked the ramp with elegance and confidence. Styled by the expert designers and Shantanu & Nikhil. To say that Radhika looked jaw dropping dead gorgeous would be an understatement. She expresses, “The designers are committed to nurture the Rajasthani heritage of India. When this whole look came together -I felt that comfort, I felt like I owned it. It was skin to me. Comfort is something I always vouch for, and I could completely relate to the theme of Thar. It really was a pleasure to walk for them at the Van Heusen + GQ Fashion Nights 2017 and showcase the reviving heritage.”
The second show titled ‘The Future’ featured Dhruv Kapoor, Ujjawal Dubey, and Sahil Aneja. Dhruv Kapoor’s collection reflected multiple belief systems – new and old, historical figures or even a future world. The collection revolved around the concept of putting things together belonging to multiple genres – similar to creating a look from second hand shops, army and navy surplus finds or simply fabric knocked up on a sewing machine backed by individualistic taste with a sense of detachment and decisiveness. Ujjawal Dubey’s ‘Men of Metal’ collection showcased how the sheen of metallic yarns complement textured surfaces with the shades of deep greys and blacks adding to the intensity. On the other hand, Sahil Aneja’s collection was an amalgamation of street style and tailoring. Self-made printed fabric and text played an important part in the collection with surface designing being noteworthy throughout.
Talking about being the show stopper of Sahil Aneja’s show, an exhilaratedAyushmann Khurrana shared, “It felt great to walk the ramp for the versatile Sahil Aneja today. Fashion is all about comfort for me, and it was a pleasure to be a part of one of the most credible platform for menswear in India- Van Heusen + GQ Fashion Nights 2017. Happy to try out this new layered attire, loving the Fall-winter look. I am looking forward to come back again.”
Raghavendra Rathore, known for his sharp tailoring and classic cuts, brought Day 1 to a regal finish. Showcasing on the ramp after 2 years in Mumbai, Rathore’s collection ‘Bandhgala Alliance’ paid a tribute to the classic Indian garment which has now become synonymous world-wide with crisp tailoring and effortless style. He exemplified beautifully how one iconic piece of menswear formal clothing can also inspire an entire collection for women, classic in cut yet elegant in styling. In addition to the Bandhgala, there was an array of everlasting and sophisticated silhouettes like jodhpur breeches, waistcoats, kurtas, achkans, dresses, and evening wear tunics. For women, the clothes merged beautifully from structured to flowy shapes, carefully thought through by the choice of fabrics which were both sheer and dreamy and robust at the same time whilst presenting a sharp tailored cut.
Sharing his thoughts post the conclusion of Day 1 of Van Heusen & GQ Fashion Nights 2017, Che Kurrien, Editor, GQ said, “What we witnessed tonight is some of the best menswear ever seen on the ramp in India, with a variety of styles that underscores the depth and rage of the Fashion Nights platform”.
Abhay Bahugune, Chief Operating Officer (COO) – Van Heusen, Aditya Birla Fashion and Lifestyle Ltd.commented, “Van Heusen + GQ Fashion Nights was launched in 2015 and has since then created a new milestone in the men’s fashion industry in the country. We are happy to have taken the 3rd edition to new heights and unveiled a truly international collection. We chose the colour green as the theme because it is going to be really big, and in trend, and when combined with modern tailoring and eclectic accents it makes an impeccable impact.”
Talking about the show, Shantanu & Nikhil said, “Van Heusen + GQ Fashion Nights has given us just the right platform to do what we know best, which is to narrate the glorious chapters of India in its most modernistic way. Our third consecutive showcase at GQ for our SS’18 Collection Thar which celebrates #IndiaOnTheMove initiative of the millennials was no less than a surreal journey for us. We couldn’t have asked for a better unveiling!”
Speaking about the collection, Rathore said, “’Bandhgala Alliance’ is an unspoken union between the sexes over a garment so definitive yet so versatile. With focus right down to the minute, and well thought out customization of all intricate details, the collection evolves and redefines the contemporary man and woman’s formal and evening wear wardrobe. The surface embellishments have a timeless and lustrous quality to them, further adding subtle richness and overall appeal.”
Sahil Aneja added, “Van Heusen + GQ Fashion Nights is undoubtedly one of the best platforms for men who are fashion aficionados. I firmly believe an association with GQ will help me develop further, and expand my horizons as I compete in this ever-expanding, vibrant and exciting menswear industry.”
Ujjawal Dubey said, “It is exciting to be back at Van Heusen + GQ Fashion Nights this year. At Antar-Agni, we love GQ and believe that this is the best platform when it comes to men’s fashion.”
Dhruv Kapoor commented, “It is always an honour being a part of the GQ family! The platform remains unmatched.”
The tailored platform for menswear fashion created by Van Heusen and GQ India, showcased a plethora of style and appeal. The night saw unique trends that were urbane and slick, catering proficiently to the modern Indian men.
Follow #VHXGQFashionNights updates on www.gqindia.com, and at @GQIndia on Facebook, Twitter, Instagram, and Snapchat. And @VanHeusenInd on Twitter. Ends