MUMBAI, (GNI): Anand Mahindra with the Nanhi Kali’s at the Proud Fathers For Daughters initiative by Mahindra’s NGO Nanhi Kali in Mumbai
MUMBAI, (GNI): Project Nanhi Kali, which has supported over 3,00,000 underprivileged girl children, kick-started its 4th season of ‘Proud Fathers for Daughters’ with the announcement of going global in the coming season.
Bollywood star Sonakshi Sinha showed her support to this event which celebrates the precious father-daughter bond and sends out a message that daughters are a source of pride. A large footfall of registered father-daughter duos got stunning pictures clicked by ace photographers Atul Kasbekar, Colston Julian, Jaideep Oberoi, Prasad Naik and Suresh Natarajan on the first day of this two-day event. Nisha Kutty will join Atul Kasbekar, Colston Julian, Jaideep Oberoi and Prasad Naik on Sunday, Aug 6, 2017.
Proud father of two daughters, Founder of Nanhi Kali and Chairman of the Mahindra Group, Mr Anand Mahindra visited Mehboob Studios for Season 4 of Proud Fathers for Daughters and interacted with some of the Nanhi Kalis. These moments were captured on camera by Atul Kasbekar.
In support of the cause, actor Sonakshi Sinha who shares a special bond with her father, actor-politician Shatrughan Sinha said, “As daughters we are always a little more special to our Fathers, than boys will ever be and I am truly thankful for that. My father’s support has been extremely important in shaping the kind of person I am. I have two brothers and my parents, especially my father never made me feel any less for being a girl.”
Speaking about Proud Fathers For Daughters, Anand Mahindra, Chairman, Mahindra Group said, “As a proud father of two daughters, I believe that daughters should be given the same opportunities as sons in the family, and Education is the first step towards empowering them.”
Ace photographer Atul Kasbekar speaking about the initiative stated, “Proud Fathers for Daughters is very close to my heart. There are a lot of economic and social barriers when it comes to education, particularly girls’ education. Through this initiative, we hope to eliminate illiteracy by raising funds for the Nanhi Kalis to pursue education and achieve their goals.”
Proud Fathers For Daughters was conceptualized four years ago post a conversation between Anand Mahindra and Atul Kasbekar on the need for an attitudinal shift towards girls.
Leading photographers have come together at Mehboob Studio No 2, Bandra, in Mumbai, to capture precious moments between father-daughter duos from all walks of life, to #EducateTheGirlChild. The registration fee of INR 6000/- per photo shoot will go towards educating underprivileged girls across India through Project Nanhi Kali.
Project Nanhi Kalis ‘Proud Fathers For Daughters’ campaign has successfully celebrated and empowered over 700 girl children for the last 3 years. In the 4th season, it is poised to give many more fathers a chance to show the world their love and pride for their daughters. And what’s more, it will also educate many more underprivileged girls.
Proud Fathers for Daughters is currently on at Mehboob Studios, Bandra on August 5th and 6th between 10am and 5pm.
About Project Nanhi Kali: Project Nanhi Kali was founded in 1996 by Mr. Anand Mahindra, the Chairman of the Mahindra Group which is today one of India’s top industrial houses. The genesis of this programme was his belief that educated women not only contribute to the economy, but also would lead to reduction of social evils like dowry and child marriage. To date, Project Nanhi Kali has empowered more than 3,00,000 girls across rural, tribal and urban regions in 14 states of India by providing them with academic and material support. It also mobilises communities to change mind-sets towards girl child education. To know more, please visit www.nanhikali.org.