MUMBAI, (GNI): Nakshatra World introduced the unique Swivel collection from Nakshatra Diamond Jewellery – India’s iconic diamond jewellery brand that brings in technology which incorporates a swivel movement– for the first time in the Indian market, marking yet another milestone in its historic journey of innovation. This extraordinary collection was unveiled by Bollywood star Urvashi Rautela and Saurav Bhattacharya – President – Sales & Marketing Nakshatra World, at a special event in Mumbai.
The Swivel collection is yet another brilliant example of the innovative design and masterly Craftsmanship thatNakshatra Diamond Jewellery is well known for. It blends the sparkling and auspicious seven petalled diamond floral motif, believed to bring Divine Luck, with elements that rotate freely, spinning like a wheel of fortune for a woman to define her own destiny.
This new Swivel collection from Nakshatra Diamond Jewellery will be made available exclusively onwww.amazon.in for the next 3 months.
- Nakshatra World is a leading name in the organised jewellery and luxury space in India. It manufactures and distributes a wide range of branded jewellery under well-known brands such as Nakshatra, Gili, Asmi, Parineeta, Sangini, etc. through over 3,000 points of sale in India and abroad.
The event also saw the launch of Gili, Asmi, Nirwana and Nizam brands amazing new collections, each a reflection of creativity and innovation, conceptualised and crafted with finesse by a highly experienced team of designers and artisans. The magical creations, conjured up using the latest innovations and techniques include jewellery for special occasions and daily wear.
Besides the Swivel collection, India’s iconic diamond jewellery brand Nakshatra also introduced the Lace collection, with dainty and delicate designs from fine precious metal wires woven into astonishing patterns, and fresh designs for its time-tested Classic collection, which is all about contemporary stylized interpretations of traditional favourites.
In addition, Gili unveiled the new Margarita collection and fresh designs from its My Gili collection; Nirvanaintroduced Oriana, diamond studded electroformed jewellery with innovative and eclectic large, but light gold designs; while the Asmi and Nizam brands offered their distinctive signature styles – play of curves symbolizing the fire within and the traditional polki jewellery respectively – now crafted in the more affordable LumineuxUno Gold . LumineuxUno Gold a combination of four precious metals Gold, Platinum, Palladium and Silver, with special tarnish retardant properties, and extra strength and shine.
Nakshatra World’s DNA of success is its product innovation capability and Jewellery design eco-system, wherein it adds an amazing 4,000 new designs each year, visualized and executed after gauging market trends, analysing customer feedback collected from Point of Sales, and carrying out selective merchandising prior to the full fledged launch. New collections emerging out of this process, are also aligned with the sharply defined brand ethos and design philosophy of each individual brand.
Constant product innovation is the another cornerstone of Nakshatra World’s success story, with emphasis on adding unique elements to the design, exploring use of alternate base metals as well as modern manufacturing techniques such as electroforming and stamping to create lightweight products that are aesthetically appealing and affordable while retaining product quality and the brand essence.
Urvashi Rautela said, “It is a privilege to be present at the launch of this extremely innovative Swivel collection from India’s most iconic diamond jewellery brand Nakshatra. The brand is very popular because of its fabulous designs, and the element of Divine Luck that it brings into our lives. I believe it is a must have for weddings and other auspicious and special occasions.”
Mr Saurav Bhattacharya, President – Sales & Marketing Nakshatra World said, “One of the key aspects behind the success of the brands of Nakshatra World is the approach to innovate constantly and create new designs keeping the core brand philosophy intact. We have focused on building constant technology driven innovations to stay ahead in both the offline and online market place. For example, the Swivel collection truly gives new meaning and an added depth to Nakshatra’s message – Wear your Divine Luck.”
About Nakshatra World: Nakshatra World is a leading player in the organized jewellery and luxury space in India, with an integrated business model that focuses on both manufacture and distribution of branded studded jewellery, gold jewellery and other jewellery products in India and overseas. It offers a wide range of branded jewellery, each uniquely positioned to appeal to a diverse customer base.
The Company has eight state of the art manufacturing facilities, and has over 3,000 Points of Sale in India and abroad, including stores, SIS, distributors and other formats. It has an omni-channel distribution network, through a physical network as well as digital channels and online sales.Ends